Account Director, SEO
Job description
An International SEO Account Director to shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region, building a new international search programme from the ground up. The role carries client-facing responsibilities and exposure to senior internal and external stakeholders.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · United Kingdom
- Languages
- English
What you'll do
- Shape and deliver the SEO and GEO strategy for Honda Motor Group across the EMEA region
- Support building a new international search programme from the ground up, establishing best-in-class ways of working and evolving it into a high-impact, scalable model
- Own operational excellence within the team and ensure organisational effectiveness by managing and organising the team's output
- Identify growth and innovation opportunities, including those outside scope, and pitch these to internal and client stakeholders
- Anticipate challenges in a rapidly changing search landscape and develop strategic, forward-looking solutions
- Simplify complex AI/search concepts for non-technical stakeholders
What we're looking for
- Minimum 5+ years SEO experience with proven experience in SEO onsite and offsite and technical SEO for leading brands
- Ability to juggle several tasks at once and consistently deliver high-quality work to timescale
- Understanding of Generative Search Optimisation (GSO) and AI-driven discovery, including optimisation for LLMs, AI Overviews, and conversational search interfaces
- Experience using and interpreting LLM visibility and tracking tools and defining next-generation KPIs beyond rankings
- Ability to translate traditional SEO strategies into AI-first search environments, including structured data, entity optimisation, E-E-A-T, and content designed for synthesis by generative engines
- Proven ability to manage multiple workstreams simultaneously, delivering high-quality outputs to deadline in a fast-paced environment
- Skilled in identifying growth and innovation opportunities, including those outside scope, and confidently pitching these to internal and client stakeholders
- Proactive in anticipating challenges in a rapidly changing search landscape, and developing strategic, forward-looking solutions
- Knowledge in SEO and analytics tools, including GA4, Search Console, crawling tools, ranking platforms, and emerging AI search monitoring tools
- Understanding of web technologies and architecture (CMS platforms, rendering, indexing, site performance, APIs, structured data)
- Ability to create compelling strategic narratives, including client proposals, that incorporate AI/search evolution with the support of Business Directors
- Strong communication, influencing, and negotiation skills, with the ability to simplify complex AI/search concepts for non-technical stakeholders
- Highly motivated and able to work and learn independently and as part of a team
- Ability to take responsibility for own work and to make sure that others deliver in support of you
- Flexibility - willingness to pick up tasks for others
- Quick to learn, and keen to develop
- Attention to detail
Your team
EssenceMediacom
A new breed of media agency grounded in analytics & insights and powered by data & technology, part of WPP Media.
Benefits
Employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events
- Competitive medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Apply
Direct apply at wppmedia
Opens the job posting at wppmedia
About WPP Media
WPP's AI-driven media operating unit
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Mission
To help clients navigate change, capture opportunity, and deliver transformational growth.
Key facts
- Media and advertising
- WPP Media is WPP's global media collective
- WPP Media is WPP's AI-driven media operating unit
- EssenceMediacom is a leading WPP Media brand
- Connected through WPP Open and powered by Open Intelligence
- Adopted a hybrid approach, with teams in the office around four days a week
What they value
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise