Associate Director Planning - F/H - CDI
Job description
Implementation Planning Associate Director leading the Luxe division (Lifestyle & Couture) media planning on the L'Oréal International Distribution account, based in Paris at the client's table and directing offshore activation desks in Delhi.
At a glance
- Work mode
- Remote · France
- Languages
- English – fluent, French
What you'll do
- Architect, review, and sign off full-funnel media plans across 30 markets, ensuring channel mix, audience segmentation, budget allocation, and phasing match L'Oréal's campaign grading tiers
- Deliver the division's seven big-bet H1 launches, translating central creative ideas and brand ambitions into tailored local market executions
- Integrate digital and offline touchpoints, collaborating with the Amazon Ads Director and local commerce specialists to capture luxury e-commerce demand
- Serve as the primary briefing and delivery authority for dedicated activation desks in Delhi (Programmatic, Paid Social, and Search)
- Establish strict QA workflows, SLAs, and performance benchmarks to reduce error rates, improve trafficking speed, and optimize live pacing
- Ensure robust reporting, actionable insight generation, and post-campaign reviews are delivered back to brand teams on time
- Act as the daily strategic planning partner for Luxe brand directors, divisional marketing leads, and key stakeholders
- Lead client-facing plan presentations, taking feedback, challenging assumptions with data, and setting parameters on feasibility and budget trade-offs
- Collaborate daily with the Implementation Planning Director and Client Leadership in Paris
- Directly manage and develop the Paris-based Global Planning Managers, training them to take autonomous ownership of Tier 2 campaigns
- Partner closely with peer Associate Director, as well as Strategy, Analytics, and local market WPP teams
What we're looking for
- 5+ years of digital media planning experience within a media agency, with proven multi-market / international account experience
- Demonstrated ability to build sophisticated media plans from scratch: audience sizing, channel selection, cross-market budget splits, flighting, and measurement frameworks
- Advanced Excel skills and comfort handling multi-currency, multi-market plans
- Experience line-managing and developing at least one media planner or executive
- High level of confidence presenting directly to brand teams, fielding unscripted questions, and negotiating plan revisions
- Fluent English is mandatory
- Must be currently based in Paris or actively relocating
Nice to have
- Prior experience planning for Luxury, Fragrance, Beauty, or Fashion brands
- Working knowledge of retail media (Amazon Ads, e-retailers) and high-impact offline media formats
- Bilingual English / French
Your team
L'Oréal International Distribution (LID) account – Luxe division (Lifestyle & Couture)
Premier global media planning and activation account spanning 30+ markets across Europe, MENA, and Sub-Saharan Africa; the Luxe division drives seven of the agency's nine biggest annual brand launches, including Mugler, Azzaro, Maison Margiela, Ralph Lauren, and YSL Beauty.
Benefits
Disability policy: 3 paid authorized absence days per year, access to Chèques Emploi Service Universel (CESU), and specific support for employees with a RQTH
- Remote work: up to 2 days per week and 2 full weeks to be taken twice a year
- Two additional days off offered, including Whit Monday
- Additional leave days based on seniority in 5-year increments
- 5 additional remote work days per month for employees suffering from endometriosis
- Solidarity missions possible via the "We care and we act" program
- Privileged access to WPP Media's and WPP's international networks
How to get hired
- 1Interview with the recruitment team: a first phone or video conference interview to review background, discuss experience with European campaign management and analytics, and address questions
- 2Operational interview with the Luxury Client Team lead to assess technical, analytical, and management skills
- 3Case study focused on cross-media campaign analysis and strategy within the European market, followed by a debriefing session
Apply
Direct apply at wppmedia
Opens the job posting at wppmedia
About WPP Media
WPP's AI-driven media operating unit
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP's global media network, bringing together the best platform, talent, and partners to develop innovative solutions and deliver growth for clients.
Key facts
- Media and advertising
- Part of WPP, described as the trusted growth partner for the world's leading brands
- Powered by WPP Open and Open Intelligence
- Global media network spanning media, data, and partnerships
Partners & customers
What they value
- Be Extraordinary
- Create an Open environment
- Lead with Optimism