Brand Marketing Lead

Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 3+ years

Job description

Brand Manager role at Parimatch focused on developing and executing brand promotion strategies, managing media placements and advertising budgets, and analyzing top-of-funnel brand performance. The position sits within a global crypto sportsbook and casino company.

At a glance

Work mode
Remote

What you'll do

  • Develop and execute brand promotion strategies to increase brand awareness and strengthen digital presence
  • Manage media placements in collaboration with media agencies, ad networks, and direct publishers
  • Coordinate advertising materials with contractors, monitor placements, and control budgets
  • Track brand-related search queries, campaign reach, impressions, and overall performance
  • Conduct market and competitor research to identify new advertising opportunities, placements, and alternative traffic sources
  • Explore and manage sponsorships, special projects, influencer marketing, and direct media placements
  • Develop creative concepts and prepare briefs for designers, including banners, landing pages, and video creatives
  • Coordinate the production and delivery of promotional materials
  • Analyze top-of-funnel performance and evaluate brand awareness using relevant metrics
  • Prepare regular weekly and monthly performance reports with actionable insights
  • Manage advertising budgets, allocate spending across channels, process invoices, and support financial forecasting
  • Negotiate placement terms, pricing, and contracts with agencies, publishers, and influencers

What we're looking for

  • 3+ years of experience as a Brand Manager or in a similar digital marketing role
  • Strong understanding of digital marketing, display advertising, brand awareness, and top-of-funnel strategies
  • Hands-on experience negotiating with media agencies, ad networks, and direct publishers
  • Understanding of brand lift studies, Share of Voice (SOV), search volume, impressions, CPM, and blended CAC
  • Experience creating clear creative briefs, including wireframes, storyboards, and copy hooks for banners, landing pages, and video ads
  • Experience researching, evaluating, negotiating, and managing sponsorships, influencer partnerships, and direct placements across YouTube, Instagram, and TikTok
  • Proficiency with research and monitoring tools such as Similarweb, Brand24, and Semrush
  • Experience with analytics and reporting tools such as GA4, Google Search Console, Looker Studio, Power BI, or Tableau
  • Proven experience managing substantial advertising budgets, allocating spend across multiple channels, processing invoices, and forecasting expenses
  • Strong analytical skills and the ability to turn data into actionable recommendations
  • Excellent communication, negotiation, and stakeholder management skills
  • Ability to manage multiple campaigns and priorities independently in a fast-paced environment

Benefits

Work & Fun Balance: Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable

  • Vacation: Reset. Recharge. Come back stronger
  • Sick Leave Allowance: Health is power. We designed the system to support you
  • Benefits Model: Your budget, your rules – spend it where it counts. Day one, it's yours. No waiting, no barriers
  • Training Balance: Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp
  • Team Building: Stronger together. We connect, compete, and celebrate – great teams don't happen by accident
  • Generation Program: Focused on boosting the potential of children within our families

Apply

About Parimatch

Global #1 Crypto Sportsbook and Casino company

Parimatch is a global #1 Crypto Sportsbook and Casino company with over 30+ years in betting and gaming industry. We create digital experiences where sports, technology, and crypto meet, focusing on fast transactions, high limits, and premium user experience. With 4,000+ professionals and operations across 15+ countries, Parimatch is a global ecosystem driven by product innovation, advanced technology and customer experience.

Key facts

  • 4,000+ professionals
  • Betting and gaming
  • Over 30+ years in betting and gaming industry
  • Operations across 15+ countries
  • Global #1 Crypto Sportsbook and Casino company

What they value

  • Taking care of our people