Brand Partnerships Manager
Job description
Brand Partnerships Manager at Poppy & Peonies, responsible for building and scaling the affiliate ecosystem with a focus on brand partnerships in the U.S. market, sitting at the intersection of performance marketing, creator partnerships, and brand collaborations.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · North America
- Pay
- USD 100,000 – 120,000 / year
What you'll do
- Own the day-to-day relationship with PR agencies, helping shape strategy, identify opportunities, and maximize media coverage
- Develop campaigns that generate excitement around product launches, founder stories, collaborations, and seasonal moments
- Build, grow, and manage the UGC creator program to ensure a consistent pipeline of authentic, high-performing content
- Lead and scale the affiliate program outside of TikTok Shop, building strong relationships with creators and partners who authentically love the brand
- Identify and execute brand collaborations that introduce Poppy & Peonies to new audiences
- Plan and execute pop-ups, launch events, community experiences, influencer events, and other brand activations from concept through execution
- Manage celebrity, stylist, and VIP gifting initiatives while building relationships that increase brand visibility
- Track the performance of PR, affiliate, creator, and partnership initiatives, using data to improve results continually
- Stay ahead of trends in fashion, media, creators, and partnerships to identify new opportunities for the brand
What we're looking for
- 3–5 years of experience in brand partnerships, influencer marketing, PR, experiential marketing, affiliate marketing, or a similar brand-building role
- Experience managing external agencies or cross-functional partners
- Strong project management skills with the ability to juggle multiple initiatives simultaneously
- Excellent communication, relationship-building, and negotiation skills
- Highly organized with exceptional attention to detail
- A creative mindset paired with strong execution skills
- Passion for fashion, social media, community building, and creating memorable brand experiences
- Thrives in a fast-paced, entrepreneurial environment where you're excited to roll up your sleeves and build
Benefits
- 15 days of paid vacation
- Health benefits coverage
- $250 annual period & menstrual budget
- $1,000 annual allowance towards Poppy & Peonies product
- $400 home office setup allowance
Apply
About Poppy & Peonies
Style and function should always go hand-in-hand
Poppy & Peonies creates practical bags and accessories that make life a little easier. Founded in 2015 by Natalie Dusome after she couldn't find accessories that fit her life as a mom, the brand has grown from filling orders in a basement to appearing on Dragons' Den and expanding into new product categories and collaborations with influencers and brands. All bags are made from high-quality vegan leather, and the entire product line is vegan, cruelty-free, and PETA-approved. Products ship plastic-free using a combination of recycled, compostable, and biodegradable materials.
Mission
We believe in our responsibility to care for the environment and are passionate about preserving the health and welfare of our planet and the animals that live on it.
Key facts
- 2015
- Fashion accessories
- Founded in 2015 by Natalie Dusome
- Appeared on Dragons' Den
- All bags made from high-quality vegan leather
- Entire product line is vegan, cruelty-free, and PETA-approved
- Ships products plastic-free using recycled, compostable, and biodegradable materials
- Fully remote team spread across North America
What they value
- Care for the environment
- Preserving the health and welfare of the planet and the animals that live on it
- Growth and curiosity