Brand Proposition Lead
Level inferred from job title
Job description
The Brand Proposition Lead is responsible for exploring and developing Trainline's consumer proposition across all markets, with a particular focus on the New Business area, from early insight through to launch. The role works cross-functionally to shape, test and communicate propositions in line with insight and research.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · London, United Kingdom
- Languages
- English
What you'll do
- Take an insight and data led approach to proposition development, synthesising input from UX Research, Data Science and Brand Insight to build a clear picture of our customer segments
- Lead the briefing of new research and insight, working closely with the Head of Brand Insights, and keep a close eye on the external market and competitor landscape to spot opportunities
- Apply behavioural science thinking to shape and test hypotheses that sharpen our propositions
- Be the voice of the brand and the customer within the New Business area, where Trainline aims to enter new product verticals and disrupt new markets, informing how we best define, communicate and launch new propositions in line with our wider consumer offering and comms platforms
- Partner with Country Managers and local specialist teams to understand market and customer challenges and shape competitive, compelling solutions
- Work closely with Product, UX and Engineering to develop and test propositions, helping prioritise the roadmap against business goals and customer needs
- Collaborate with Senior Brand Managers, Creative Studio and Growth teams to set guidelines for how propositions are executed in market, communicating clearly to build buy-in across the organisation
- Define success metrics for each proposition, track its product and marketing impact, and report results back to senior stakeholders
What we're looking for
- Experience working in a tech and/or consumer-oriented industry, comfortable with a fast-paced business
- A track record of leading projects end to end and getting the right stakeholders involved to keep things moving
- A curious, analytical mindset, with confidence developing hypotheses, briefing research and using data and insight to guide decisions
- Comfort managing and communicating with senior stakeholders, including Execs
- Naturally organised, with experience managing multiple propositions from development through to delivery
- Strong familiarity with both brand and business performance KPIs
- Experience working within or alongside product marketing teams
Nice to have
- Exposure to AI tools
- Experience across international European markets
Your team
Brand Proposition Team
Reporting into the Head of Brand Proposition; works closely with UX Research, Data Science, Brand Insights, Product, UX, Engineering, Country Managers and Creative Studio.
Benefits
- Private healthcare & dental insurance
- A generous work from abroad policy
- 2-for-1 share purchase plans
- An EV Scheme to further reduce carbon emissions
- Extra festive time off
- Excellent family-friendly benefits
- Clear career paths
- Transparent pay bands
- Personal learning budgets
- Regular learning days
- 28-day Work from Abroad policy
Apply
Direct apply at Trainline
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About Trainline
Empower greener travel choices, connecting people and places
Europe's leading independent rail platform, enabling millions of travellers to find and book the best value tickets across carriers, fares, and journey options through a highly rated mobile app, website, and B2B partner channels.
Mission
To empower greener travel choices, connecting people and places; to make the green travel choice the best choice.
Key facts
- more than 1,000 Trainliners
- Rail travel platform
- Europe's leading independent rail platform
- More than 1,000 Trainliners from over 50 nationalities
- Working across London, Paris, Barcelona, Milan, Edinburgh and Madrid
What they value
- Think Big - We're building the future of rail
- Own It - We focus on every customer, partner and journey
- Travel Together - We're one team
- Do Good - We make a positive impact