Data Director

Wundermanthompson

Contract type

Ongoing

Work mode

Hybrid · London, United Kingdom

Experience

Lead / principal · Not stated

Level inferred from job title

Job description

A senior, client-facing Director role leading marketing analytics and marketing intelligence across a major European automotive account at VML. The role sits at the intersection of marketing analytics, consulting and commercial leadership, advising senior marketing leaders and driving growth.

At a glance

Employment: Full-time · Employee (employment agreement)
Work mode: Hybrid · London, United Kingdom
Languages: English

What you'll do

Lead the development and delivery of marketing analytics and intelligence across European markets
Bring together data and insight from across media, CRM, digital, customer and market sources to create a holistic view of performance
Translate complex analysis into clear, actionable recommendations for senior stakeholders
Help clients understand marketing effectiveness, customer behaviour and the drivers of business performance
Use measurement approaches, including MMM and wider effectiveness methodologies, to help inform marketing investment and decision-making
Identify emerging trends, opportunities and challenges and turn these into meaningful strategic recommendations
Help shape new approaches and capabilities across analytics, measurement and marketing intelligence
Build trusted relationships with senior client stakeholders, acting as an advisor rather than simply a delivery partner
Understand the business challenge behind the data and determine how analytics and insight can help solve it
Lead senior conversations around marketing performance, customer behaviour, effectiveness and growth
Turn complicated analytical thinking into clear and compelling stories that clients can understand and act on
Bring a strong point of view, challenge existing thinking where appropriate and introduce new ideas and approaches
Balance individual market requirements with a broader European perspective
Develop a deep understanding of client priorities and identify opportunities where data, analytics and intelligence can add further value
Shape new propositions, solutions and scopes of work around those opportunities
Support and lead pitches, proposals and senior new-business conversations
Work with wider VML and WPP capabilities to bring the right expertise together around client challenges
Understand the commercial aspects of the relationship, including scoping, financial management and account profitability
Help turn strong client relationships and great analytical thinking into sustainable commercial growth
Work closely with local market teams to build a joined-up European approach to analytics and marketing intelligence
Bring together specialists across data, media, strategy, CRM, customer experience and technology to solve complex client challenges
Establish consistent ways of working and share best practice across markets
Connect local insights and intelligence to build a stronger regional perspective
Provide leadership and direction to cross-functional teams working across different disciplines and markets

What we're looking for

Strong experience within marketing analytics, measurement, marketing effectiveness or marketing intelligence
Significant experience working within the automotive sector, with a strong understanding of its customers, commercial challenges and marketing landscape
Experience across areas such as MMM, media measurement, CRM/customer analytics, digital analytics or marketing effectiveness
The ability to translate complex data and analysis into clear strategic recommendations and compelling client stories
Strong senior stakeholder management and the confidence to advise, influence and challenge clients
A consulting mindset, with the ability to start with a business challenge and determine the right analytical response
Strong commercial awareness and experience identifying opportunities, shaping propositions and growing client relationships
Experience working across multiple markets, ideally within a European or global organisation
Experience bringing together cross-functional teams and different areas of expertise to solve client problems
Excellent communication and presentation skills
The ability to operate effectively within a fast-moving and complex client environment

Nice to have

Additional European language skills would be an advantage

Your team

Marketing Intelligence

Sits within VML's analytics and marketing intelligence capability, working across European markets on a major automotive account

Benefits

Generous annual leave allowance
Pension
Life Assurance
Permanent Health Insurance
BUPA
Flexible hybrid working
Enhanced family-friendly policies
Well-being Programme
Employee Assistance Support
Cycle to Work Scheme
Eye Care and Glasses Vouchers
Season Ticket Loans
WPP Discounts
Ongoing learning and development opportunities and support for longer-term career development

Save

About VML

A global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Formed through the merger of VMLY&R and Wunderman Thompson, it is part creative agency, part consultancy, and part technology powerhouse. VML is part of WPP.

Mission

Guided by a Human First philosophy, create connected brands that drive growth

Key facts

over 30,000 employees
Kansas City (principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore)
Creative agency and marketing services
Global network spans 55+ markets
150+ offices in 64 markets
Part of WPP
Consistently ranks among the world's leading creative companies, including the WARC Creative 100
Three core practices: Brand experience, Customer experience and Commerce

What they value

Human First
Connection
Belonging
The power of differences
Diversity, Equity & Inclusion