FH
Digital Web Content Specialist (1.0 FTE Day)
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 2+ years
Job description
The Digital Web Content Specialist builds, produces, and maintains digital content for FranciscanHealth.org within data and content management systems. The role focuses on website content updates, SEO copywriting, provider profile and location webpage maintenance, and timely publication of events and news.
At a glance
- Work mode
- Remote
- Pay
- USD 45,219 – 67,278 / year
What you'll do
- Creates, edits, and publishes website content including page updates, provider profiles, and location/facility information to maintain accuracy and improve the quality of information available to patients and visitors
- Performs basic HTML edits to clean up and correct source-level code as needed
- Writes and optimizes web copy, metadata, and page elements to improve organic search engine positioning and visibility across priority service lines
- Adds and maintains events, news releases, and other time-sensitive content to the website per established editorial and publishing timelines
- Builds and maintains content per established design, brand, and style standards, ensuring accuracy, consistency, and adherence to corporate governance requirements
- Identifies and utilizes multimedia content (images, video) needed to support written content, and sources or selects appropriate existing assets
- Implements time-sensitive editorial concepts and campaigns as directed
- Contributes to UX design and content layout discussions to ensure content is structured effectively to meet site and platform goals
- Writes content across multiple digital platforms (website, blog, social media) on a range of topics relevant to the organization's service lines and audiences
- Conducts competitor analysis and stays current on marketing trends, healthcare digital marketing practices, and industry best practices
- Assists in identifying and implementing strategies to support digital lead generation goals
What we're looking for
- Bachelor's Degree Communications, Journalism, Public Relations, Marketing or related field
- 2 years Digital content marketing, website management, organic digital, SEO or related area, preferably in a healthcare environment
Benefits
- Franciscan provides eligible employees with comprehensive benefit offerings
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About Franciscan Health
Franciscan Health is a leading healthcare organization dedicated to providing exceptional patient care and promoting health and wellness in our community. With 11 ministries and access points across Indiana, Franciscan Health is one of the largest Catholic health care systems in the Midwest.
Mission
To ensure that every patient receives the highest quality of care through innovation, compassion, and excellence.
Key facts
- Healthcare
- 11 ministries and access points across Indiana
- One of the largest Catholic health care systems in the Midwest
What they value
- Compassion
- Excellence
- Innovation