Director Brand Marketing & Community
Job description
Director of Brand & Community reporting to the CEO, responsible for evolving Urban Sports Club's consumer brand toward a broader, lifestyle and community-driven positioning and for leading its internationalization across B2C markets. The role combines strategic brand building with hands-on execution of multi-channel marketing campaigns.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid
- Languages
- English – fluent, German
What you'll do
- Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity
- Define brand positioning, value propositions, messaging frameworks and audience strategies in collaboration with the Strategy team
- Ensure campaigns and activations reinforce the community aspect of the brand, creating emotional connections around shared experiences and lifestyle
- Own the brand marketing strategy end-to-end, steering execution across multi-channel campaigns, PR, Content, and Social Media
- Translate, adapt, and scale the core brand strategy across international B2C markets, balancing global consistency with local cultural relevance
- Oversee and mentor multi-disciplinary brand teams and the internal creative studio
- Act as the primary strategic brand stakeholder across the organization, collaborating with all marketing leaders to align brand priorities with business objectives
- Manage the global brand budget while monitoring key health metrics (awareness, sentiment, share of voice) and turning consumer insights into optimized campaign performance
What we're looking for
- 10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community or fast-paced B2C consumer industries
- Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns
- Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery
- Strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community
- Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies
- Data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets
- Full fluency in English
Nice to have
- German language skills
Your team
Brand & Community
Multi-disciplinary brand teams and an internal creative studio
Benefits
Work up to 120 days remotely within the EU, the UK, and Switzerland, including 30 days outside the EU, with desk-swap options at other European offices
- Free Urban Sports Club L Pro Membership plus Friends and Family Discount
- Flexible hybrid work model balancing on-site and remote work
- 30 days of paid vacation annually plus two additional days for volunteering
- Flexible working hours
- Complimentary access to mental health provider Open Up
- Annual budget of €1,000 for professional growth
- Regular internal training sessions and weekly German and English language classes
- Regular team and company events along with wellness initiatives
Apply
About Urban Sports Club
One membership for thousands of fitness and wellness experiences across Europe
Among the leading platforms for sports and wellness in Europe, offering access to thousands of fitness and wellness experiences with just one membership. Urban Sports Club is now part of Wellhub, creating a global wellbeing ecosystem.
Mission
Inspiring people to live active, healthy lives
Key facts
- Sports and wellness platform
- Part of Wellhub
- Together with Wellhub, connects 39,000 corporate clients and 97,000 wellness partners across 18 countries
- Strong brand equity and awareness, particularly in the home market of Germany