Director of Customer Lifecycle (CRM)
Level inferred from job title
Job description
Director of Customer Lifecycle (CRM) at Almedia, responsible for architecting a machine-learning-adjacent customer lifecycle engine to maximize long-term retention and engagement across a global user base. The role sits at the intersection of marketing, product, and data science, moving from retention strategy to hands-on pipeline and campaign execution.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- On-site · Berlin, Germany
What you'll do
- Own the full CRM strategy, with a heavy emphasis on mapping day-0 (d0) user behavior to optimize early-stage retention and long-term user monetization
- Collaborate with Data Science to deploy predictive logic, user-level personalization models, and behavioral triggers across Email, Push, SMS, and In-App
- Establish a world-class testing culture: design, execute, and analyze systematic experiments that measure true incrementality and downstream KPI impact (e.g., Day-30, Day-90 retention)
- Work directly with Data and Engineering to design, audit, and optimize the CRM data schema, ensuring real-time event tracking is clean, correctly mapped, and actionable
- Build, troubleshoot, and optimize complex logic loops and API-triggered campaigns yourself in the early stages
What we're looking for
- Deep understanding of statistical significance, multi-variant testing, and how to isolate incremental lift
- Mastery of omnichannel orchestration platforms (e.g., Braze), with a proven track record of personally building complex liquid logic, API-triggered webhooks, and multi-step Canvas flows without an intermediary team
- Ability to structure customer data so it scales; can pinpoint when a downstream personalization failure is an execution problem versus an underlying data pipeline or schema issue
- Experience managing high-volume engagement at companies with large, active user bases where lifecycle complexity is real and data clean-room hygiene is paramount
- Full stack and hands-on ownership: eager to jump into data logs, diagnose issues, and fix them yourself
- Product-led retention mindset: understands that great retention starts at onboarding (d0) and that communication instruments are an extension of the product experience
- Comfortable working in a high-growth environment where data frameworks are still evolving, holding a vision for predictive, automated systems while building pragmatic short-term workflows
Nice to have
- Experience overhauling a fragmented, "spaghetti-logic" CRM setup into a clean, scalable lifecycle engine
- Experience writing basic SQL to query your own engagement data
Benefits
- Equity in Almedia for all Berlin-based employees
- Grow alongside a startup that has been profitable from day one
- Fully-stocked modern central Berlin office built for collaboration, accessible from all around Berlin
- Transport subsidy
- Breakfasts and lunches
- Language learning
- Urban Sports Club
Apply
About Almedia
Building the future of marketing by rewarding our community of over 95 million users for engaging with our advertisers' products
Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We're aiming to become Germany's second bootstrapped unicorn. Almedia is already Europe's #3 fastest-growing company in 2025 (FT1000). We are building the future of marketing by rewarding our community of over 95 million users for engaging with our advertisers' products. We are offering a new way to acquire users for the biggest companies in the world.
Key facts
- Berlin
- Europe's #3 fastest-growing company in 2025 (FT1000)
- Community of over 95 million users
- Profitable from day one
- Aiming to become Germany's second bootstrapped unicorn
What they value
- Own way more, way earlier
- Push harder, get further
- Join a rare environment
- Fully present