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Director, Strategy Marketing
Contract type
Ongoing
Work mode
Remote
Experience
Lead / principal · 15+ years
Job description
Director of Strategy for Nexperia's Business Group ICS, acting as the General Manager's right hand to shape long-term direction while providing governance and operating discipline. The role guides investment/divestment decisions and drives the operating rhythm across Nijmegen, Dallas and global sites.
At a glance
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Consolidate the global BG ICS demand picture aligned with sales (GSM), business group ambition and central marketing strategy teams; lead BG ICS input to the annual strategy cycle, LTP and Deep Dive
- Decide priority market segments and applications (e.g., automotive, industrial, consumer, mobile, computing); set segment strategies with revenue, share and design-win targets
- Direct market research and market intelligence to size markets, track share and identify opportunities and trends
- Analyze competitor portfolios and strategic directions; provide market input to M&A, partnership and investment opportunities with Corporate Strategy office
- Track competitors such as Texas Instruments, On Semi, Analog Devices, and MPS; brief leadership on pricing, capacity and technology moves
- Own the BG ICS T&E budget, including market reports and intelligence sources (e.g., S&P Global / IHS Markit), events and demand-creation programs
- Co-own BG ICS roadmap priorities with Product Management, R&D and Technology teams; hold decision rights on market requirements and segment fit for new products
- Define market-level segment value propositions and positioning for new and existing product families
- Approve go-to-market plans for new product introductions, including launch messaging and sales enablement
- Meet key customers to discuss strategic directions and future requirements; continuously search for mega trends and market openings
- Along with the General Manager, be the spokesperson at a BG level, at corporate events, townhalls, webinars and external events and conferences
- Pipeline management – process and tool (Sales Bridge today) to develop sales opportunities from promotion to design-in / win
- Build the BG ICS application online presence (application notes, reference designs, web content)
- Coordinate the BG ICS application and product demos for Nexperia's exhibitions, e.g. Embedded World, Electronica and PCIM
- Represent Nexperia to media and analysts, e.g. in press interviews and industry events
- Member of the BG ICS Leadership Team; contribute to BG business decisions, targets and resource allocation
- Establish (consolidating across all BG ICS LT members), monitor, track, and report out on annual and quarterly KPI and OKR results
- Serve as the one connection point for all matters coming from the company
- Partner cross-functionally with Sales, Product Management, R&D, Quality and central Marketing; act as BG ICS representative toward the EMT and corporate functions as called upon
- Coordinate BG ICS Sales & Marketing trainings for regional sales and FAE teams
What we're looking for
- Master degree of Electrical Engineering or Physics
- 15+ years in Semiconductor Sales & Marketing, including senior strategic marketing leadership
- Deep knowledge of Power, Signal and Analog ICs and their associated applications and markets
- Proven record growing revenue and market share in IC segments through segment strategy, pricing and go-to-market
- Experience owning marketing budgets and contributing to BG-level P&L, LTP and investment decisions
- Strong command of pipeline and design-in management processes and tools
- Strong financial modeling and analytical skills (Excel, Power BI or similar)
- Experience working across cultures in European, US and Asian settings
- Excellent communication and facilitation skills with senior executives and boards
- Senior leadership: leading leaders and building high-performing global teams
- Strategic thinking and decision-making under uncertainty
- Influence across BGs, regions and the EMT; executive presence with C-level customers, media and analysts
- Fluent English in spoken and written; intercultural awareness
- Self-driven and demonstrating Nexperia's values: Passion, Professionalism, Perseverance and Performance
Nice to have
- Business qualification (e.g., MBA)
- Dutch, Indian, or Mandarin speaking ability
Your team
BG ICS Leadership Team
Business Group ICS leadership team, working across Nijmegen, Dallas and global sites
Apply
About Nexperia
Key facts
- Main partner of the very first Dutch Paralympic Team NL House during the Paris 2024 Paralympic Games
- Committed to increasing women in management positions to 30% by 2030
- Employee resource groups such as the Pride Network Group and global and local Women's groups
What they value
- Passion
- Professionalism
- Perseverance
- Performance