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Email Marketing Manager | Uplift

Boosta
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 2+ years

Job description

Email Marketing Manager for Uplift, a Boosta business building a portfolio of digital products for everyday needs. The role owns the email channel end to end, auditing and building lifecycle flows and growing email-driven revenue for the first product.

At a glance

Work mode
Remote
Languages
English – Intermediate

What you'll do

  • Audit existing flows (abandoned quiz / checkout, onboarding, upsell, retention, win-back) and implement changes that drive the biggest increase in purchases
  • Maintain a backlog of hypotheses and A/B tests — from subject lines and offers to timing and flow logic — and take every test through to a clear conclusion
  • Segment the audience by behavior, funnel stage, geography, and quiz responses, and personalize messaging based on user data
  • Analyze the funnel (Delivered → Open → Click → Checkout → Purchase → Revenue), work with Product and Analytics to set up tracking and attribution, and regularly report on email's contribution to business metrics
  • Maintain domain reputation and list health: bounce, spam, and unsubscribe rates, as well as consent and compliance requirements across Tier-1 markets
  • Write email copy; design is handled by the UX team
  • Propose how to grow the channel further and back recommendations with data for the CEO

What we're looking for

  • 2+ years of commercial experience in Email / CRM / Lifecycle Marketing for subscription-based products (B2C)
  • Experience owning email channel performance end to end - from strategy to purchases, not just campaign execution
  • A proven example of growing email-driven revenue or sales that you can break down into steps and numbers: what you changed, how you measured it, and what impact it had
  • Hands-on experience independently setting up and launching lifecycle and trigger-based flows with measurable results
  • Experience running A/B tests: how you formulate hypotheses, evaluate results, and decide what to scale
  • Ability to work with core business metrics (Purchase CR, revenue per send, LTV, retention) and assess attribution and incrementality
  • Strong understanding of email deliverability: domain reputation, authentication (SPF, DKIM, DMARC), IP/domain warming, and recovering inbox placement
  • Hands-on experience with ESPs (Customer.io, Reteno, Braze, Klaviyo, or similar): segmentation, flows, and reporting
  • Experience running email campaigns across international markets (Tier-1 markets) and understanding consent requirements: GDPR / ePrivacy / CAN-SPAM / CASL
  • At least an Intermediate level of English

Nice to have

  • Experience with Amplitude, Tableau, or other analytics / BI tools

Your team

Uplift

A business building a portfolio of digital products for users' everyday needs; the team is in the early stages of formation, with key technical roles in place and focus on building the marketing function for the first product.

How to get hired

  1. 1Stage 1. Pre-screen
  2. 2Stage 2. Interview
  3. 3Stage 3. Bar-raising (if needed)
  4. 4Stage 4. Reference check
  5. 5Stage 5. Job Offer

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About Boosta

A holding tech company that creates, develops, and invests in digital businesses with global potential. Today, we collaborate with over 800 specialists from different parts of the world, and millions of users use our products and services.

Key facts

  • over 800 specialists
  • Collaborates with over 800 specialists from different parts of the world
  • Millions of users use its products and services
  • Creates, develops, and invests in digital businesses with global potential