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Finance Manager, Marketing
Zapier
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 4+ years
Job description
Finance Manager acting as the dedicated finance partner for Zapier's marketing organization, owning the full financial picture for marketing headcount, budget, and channel investment. Reports into the Head of GTM Finance and partners with marketing leadership and Sales/Corporate FP&A.
At a glance
- Work mode
- Remote
What you'll do
- Own marketing FP&A end-to-end: headcount planning, budget building, and actuals tracking, so marketing leadership always has a clear, current view of where things stand against plan
- Own channel allocation analysis (demand generation vs. brand) and drive ROI-by-channel reporting
- Work on sales pipeline forecasting based on spend, as part of setting GTM targets and ARR modeling, flagging risks to pipeline coverage or targets early
- Serve as an embedded business partner to marketing leadership - not a once-a-month reporting function, but someone marketing trusts to think through decisions with in real time
- Track purchase orders and vendor commitments against budget, flagging overspend risk before it happens
- Analyze the connection between marketing spend, pipeline generation, and closed-won revenue, working cross-functionally with Sales and RevOps
- Partner with the Data team to establish and govern pipeline reporting definitions (leads, MQLs, opportunities) so the funnel is consistent end to end
- Use AI to automate recurring finance processes, building skills and agents that can run parts of month-end close and re-forecasting cycles
What we're looking for
- 4-6+ years of accounting/finance-specific experience, with 2+ years of working with Marketing or GTM orgs
- A background in Big 4 Accounting, Investment Banking, or Management Consulting with meaningful ownership of operating expense areas
- Comfortable owning a budget end to end, including headcount, spend actuals, and purchase orders, and communicating variance clearly to non-finance stakeholders
- Strong grasp of channel-level marketing economics (pipeline generation vs. brand), cost per pipe, and how to connect spend to downstream pipeline and revenue outcomes
- Comfortable with ambiguity - able to structure a loosely-defined problem yourself rather than needing it handed to you fully scoped
- Good judgment and a bias toward surfacing issues and opportunities proactively, not waiting to be asked
- Actively use AI tools to work more efficiently, with the judgment to know when to go deep manually and when to lean on the tool
- Strong written and verbal communicator, able to turn a complex analysis into a short, clear executive takeaway with guidance from your manager
Nice to have
- Experience with Google Sheets, a data warehouse (Databricks or Snowflake), NetSuite, Zip, and HubSpot is preferred
Your team
GTM Finance
The role reports into the Head of GTM Finance and partners closely with marketing leadership, Sales FP&A and Corporate FP&A.