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Growth Marketer Native Ads

Trafilea
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 2+ years

Job description

Growth Marketer, Acquisition (Native & Programmatic) at Trafilea, owning the execution and optimization of paid acquisition campaigns on native ad platforms such as Taboola and AppLovin. The role combines media buying, creative testing, AI-powered workflows, and performance analysis to drive profitable growth.

At a glance

Work mode
Remote

What you'll do

  • Own and scale Native Ads across Taboola, Outbrain, and NewsBreak while maintaining profitable performance.
  • Build, launch, and optimize campaigns across all three platforms, making daily decisions based on ROAS, CPC, funnel performance, and profitability.
  • Drive the Native creative strategy, defining what image-based concepts to test in partnership with the Creative Strategy team.
  • Optimize landing pages and funnels specifically for Native traffic, connecting media buying decisions with the full customer journey.
  • Run a high-velocity testing cadence across campaigns, creatives, and funnels—launching, analyzing, documenting learnings, and iterating every week.
  • Turn performance data into action, identifying what's driving profit drops and where the next scaling opportunities are.
  • Lead and develop a Media Buyer, setting clear responsibilities, coaching performance, and building their autonomy.
  • Build the Native Ads playbook at Trafilea, bringing proven practices from previous experience and continuously raising the standard of the channel.

What we're looking for

  • 2+ years of hands-on experience operating and scaling campaigns across Taboola, Outbrain, and NewsBreak.
  • Proven scaling experience—not simply familiarity with the platforms.
  • Strong understanding of direct-response landing pages and funnels for Native traffic.
  • Solid judgment around image-based creative and what drives performance in Native.
  • The analytical ability to diagnose profitability issues across funnel metrics such as add-to-cart, initiate checkout, CPC, ROAS, and product-level performance.
  • The ability to lead, coach, and develop a Media Buyer.

Nice to have

  • Meta Ads experience is a plus

Your team

Acquisition

Benefits

  • 100% Remote
  • USD competitive salary
  • Paid time off

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About Trafilea

Consumer Tech Platform for Transformative Brand Growth

Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We own and operate our own digitally native brands (not an agency), combining technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.

Mission

We're building the AI Growth Engine that powers the next generation of consumer brands.

Key facts

  • 500+ talents
  • Consumer Tech / eCommerce
  • Over $1B+ in cumulative revenue
  • 12M+ customers
  • 500+ talents across 19 countries
  • Own and operate own digitally native brands (not an agency)
  • Presence in Walmart, Nordstrom, and Amazon
  • Strong global D2C footprint
  • 100% Remote

Partners & customers

WalmartNordstromAmazon

What they value

  • We build and scale our own brands.
  • We invest in AI and automation like few others in eCom.
  • We test fast, grow fast, and help you do the same.
  • Be part of a dynamic, diverse, and talented global team.