Growth Product Manager - Website & Conversion
Job description
Growth Product Manager owning conversion across Pennylane's Financial Services and Monetization scope, including website pages, paid landing pages, product journeys, experimentation and measurement. The role sits in the Website team within Growth, working with Growth Engineers and Data in a multidisciplinary squad.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · Paris, France
- Languages
- French – fluent, English – professional
What you'll do
- Own CRO and experimentation: define and execute the conversion strategy for key journeys, including pro account landing pages, pricing and product pages, demo-booking journeys, self-sign-up, and upsell flows
- Build and run a continuous A/B testing program, from ideation and scoping to sizing, analysis, and ship-or-kill decisions
- Identify conversion friction and opportunities through analytics and behavioral insights
- Develop clear hypotheses based on user behavior, business priorities, and funnel performance
- Ensure experiments are measured against meaningful business outcomes
- Own and prioritize the conversion roadmap for your scope based on expected impact and feasibility
- Turn opportunities into actionable briefs, specifications, and delivery plans
- Work closely with Growth Engineers, Data, Design, and other stakeholders to ship improvements
- Coordinate QA, launch, and post-launch analysis
- Own key Financial Services journeys, including pro account activation and the accountant portal
- Contribute to monetization journeys such as upsell and self-sign-up
- Produce and optimize landing pages for Financial Services and Monetization campaigns
- Help increase the speed and volume of landing-page delivery, removing the current bottleneck
- Partner with Demand Generation and Paid/SEA teams to translate campaign objectives into high-performing pages
- Develop a strong understanding of target audiences, market context, and local messaging
- Use these insights to improve both paid landing pages and the wider website experience
- Define instrumentation and tracking plans with Data
- Build and maintain dashboards to monitor conversion performance
- Report on results, learnings, and next steps to both technical and non-technical stakeholders
- Work closely with Demand Gen, Product, Sales and Customer Success Operations, Brand, Design, and Engineering
- Create alignment across teams and move projects forward without relying on formal authority
What we're looking for
- 3–5 years of experience in CRO, Conversion, Website Product Management, Growth, or a related field
- Experience in B2B SaaS, fintech, digital products, or another data-driven environment
- A track record of shipping initiatives end-to-end and demonstrating their impact on business metrics
- Strong hands-on experience with analytics and CRO tools, such as Amplitude and Contentsquare
- Ability to independently analyse data, identify patterns, and formulate relevant hypotheses
- Solid understanding of A/B testing methodology, including experiment sizing, success metrics, statistical pitfalls, and decision-making
- Experience managing a roadmap and prioritizing initiatives based on impact and feasibility
- Strong project management skills, from writing a clear brief to coordinating delivery and measuring results
- Excellent communication skills, with the ability to write clear briefs for designers and engineers, explain prioritization decisions to stakeholders, and present results and recommendations to non-technical audiences
- Ability to build relationships and secure alignment across multiple teams
- Fluent French and professional English
Your team
Website team within Growth
A multidisciplinary squad collaborating closely with Growth Engineers and Data.
Apply
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About Pennylane SAS
One of France's leading fintech unicorns, building the financial and accounting operating system for European SMEs and accounting firms
Pennylane builds the financial and accounting operating system for European SMEs and accounting firms. Founded in 2020, it is remote-friendly with an international culture expanding across Europe.
Mission
Help business owners make better decisions and empower accountants to focus on advising their clients
Key facts
- Over 1,100 Pennylaners
- 2020
- Fintech
- Over 1.3 million SMEs already work with Pennylane
- More than 7,000 accounting firms use our platform
- Over 1,100 Pennylaners from more than 25 nationalities
- More than €400 million raised since launch
- Remote-friendly, international culture expanding across Europe