HD
Head of Ecommerce Growth
Contract type
Ongoing
Work mode
Remote · Australia, Germany, Ireland, Netherlands +1
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
The Head of Growth is responsible for building and leading Hadley Designs' next phase of profitable growth, developing a repeatable demand generation engine to scale the business from $25 million to $100 million and beyond. This is a hands-on growth leadership role combining strategic thinking, financial accountability, and cross-functional execution.
At a glance
- Work mode
- Remote · Australia, Germany, Ireland, Netherlands +1
What you'll do
- Build a repeatable, profitable demand generation engine across Amazon, Shopify, TikTok Shop, paid media, affiliates, and emerging channels, prioritizing incremental contribution profit over revenue alone
- Integrate and lead cross-functional growth execution, aligning existing specialists across creative, paid media, ecommerce, affiliates, and analytics around shared priorities
- Own growth strategy and marketing investment efficiency, evaluating performance using contribution margin, MER, acquisition costs, and incremental revenue
- Build a disciplined growth experimentation system, launching at least 1 measurable experiment monthly and turning winning experiments into repeatable, scalable growth systems
- Optimize affiliate, influencer, and cross-channel demand generation, developing a profitable creator and affiliate strategy that connects TikTok Shop, Amazon, Shopify, and paid media
- Monitor growth performance across Amazon, Shopify, TikTok Shop, paid media, affiliates, and emerging acquisition channels
- Identify opportunities to increase profitable revenue through improved customer acquisition, conversion rates, offers, retention, and demand generation
- Evaluate competitive strategies, emerging marketing trends, AI technologies, and new acquisition channels to identify opportunities worth testing
- Maintain a prioritized pipeline of growth opportunities based on potential financial impact, resources required, and probability of success
- Challenge existing strategies and recommend where to increase investment, improve execution, or discontinue underperforming initiatives
- Own the performance of the growth investment portfolio, including budgets, incremental revenue, marketing costs, and contribution profit
- Review marketing efficiency ratio (MER), customer acquisition costs, conversion rates, and contribution margins across relevant channels
- Work with Finance and Analytics to validate attribution, incremental performance, and profitability
- Allocate approved marketing and experimentation budgets toward the highest potential growth opportunities
- Identify inefficient spending and make timely decisions to scale, optimize, or stop initiatives
- Ensure marketing investments are evaluated based on actual business outcomes rather than attributed revenue or platform ROAS alone
- Coordinate growth initiatives across Shopify, Amazon, TikTok Shop, paid media, creative, affiliates, and analytics
- Establish clear priorities, responsibilities, deadlines, and measurable outcomes for cross-functional growth projects
- Lead weekly growth meetings focused on performance, bottlenecks, opportunities, and decisions
- Ensure creative strategies, offers, customer acquisition campaigns, and product launches are aligned across relevant channels
- Remove execution bottlenecks and hold initiative owners accountable for delivering results
- Connect insights and winning strategies between teams so successful ideas can be tested and scaled across channels
- Launch and oversee at least 1 meaningful growth experiment monthly, each with a documented hypothesis, budget, owner, and success criteria
- Coordinate experiment execution through existing specialists, internal teams, and external partners
- Review results and distinguish meaningful performance improvements from temporary fluctuations or attribution noise
What we're looking for
- Entrepreneurial Head of Growth who has helped scale ecommerce brands before and knows how to turn growth opportunities into measurable business results
- Thinks like an entrepreneur and understands the economics of scaling an ecommerce brand
- Knows how to lead specialists, challenge assumptions, diagnose performance, and make the entire growth engine more effective
- Takes ownership of growth initiatives from strategy through execution, without relying on the CEO to drive every decision
- Willing to challenge existing strategies, stop underperforming initiatives, and redirect resources toward higher potential opportunities
- Hands-on growth leadership combining strategic thinking, financial accountability, and cross-functional execution
Apply
About Hadley Designs
Early learning should be joyful, screen-free, and filled with connection
Hadley Designs is a leading early childhood education brand trusted by millions of parents, grandparents, and teachers. Founded by Becca Hadley, a former teacher and mom who began creating hand-drawn learning tools at her kitchen table, the company creates developmentally sound, emotionally engaging products designed to help children ages 3–8 grow curious, confident, and resilient. It is an approximately $25 million ecommerce brand selling across Amazon, Shopify, TikTok Shop, and other channels.
Mission
To become the most trusted children's brand in the world, present in millions of homes, and passed down for generations, while reaching $100 million in annual revenue by 2030.
Key facts
- Approximately $25 million ecommerce brand
- Sells across Amazon, Shopify, TikTok Shop, and other channels
- Products for children ages 3–8
- Goal of $100 million in annual revenue by 2030
- Founded by Becca Hadley, a former teacher and mom
What they value
- Joyful, screen-free early learning
- Connection
- Developmentally sound products
- Emotionally engaging design