Head of Growth (m/f/d)
Job description
Head of Growth for enua's new UK medical cannabis business, owning the growth strategy, budget and patient acquisition engine. A founding leadership role on a small UK management team reporting to the MD and Co-Founder UK.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- On-site · London, United Kingdom
What you'll do
- Be a core member of the management team, jointly responsible for setting and delivering the strategy for the business
- Build a high-performing, AI-first marketing team and get the best from agencies and freelancers
- Own the growth plan and budget; with the MD, set and deliver the patient acquisition strategy, including channels and investment levels
- Partner with product and tech to improve conversion across the website and sign-up flow, and evolve brand positioning
- Drive total net long-term value from every patient acquired, optimising CAC, average revenue per patient and retention together
- Set targets and budgets with finance based on unit economics
- Own performance across all channels, including search and SEO, paid social, affiliates, partnerships, referral, offline and print
- Set up attribution, tracking and reporting from scratch and report weekly on performance
- Build awareness and trust in medical cannabis, help reduce stigma, and set PR strategy with agency partners
- Shape the patient CRM journey to drive engagement and retention, working closely with the clinical team
What we're looking for
- 7+ years in marketing, with at least 3 in a senior or Head of role
- Led a team of 3 or more, been part of a leadership team and embedded AI in how a team works
- Strong hands-on experience across search, SEO, paid social and funnel optimisation, with a track record of scaling spend at a healthy CAC and LTV:CAC
- Been an early hire in a founding team and helped take a consumer business from launch through rapid scale, building the growth engine rather than inheriting it
- Background in D2C subscription, consumer health or another regulated category (healthcare, pharma, telehealth or similar), with a good grasp of repeat-purchase economics, CRM and advertising within the rules
- Thinks in unit economics and long-term value, can explain the numbers to non-marketers and make every pound work
Nice to have
- Partnerships experience
Your team
UK management team
A small management team with the MD and Co-Founder, jointly responsible for the success of the UK business
Benefits
Shape how patients, clinicians and the public see medical cannabis in the UK and set the standard for what great looks like
- A seat on the small management team from day one, working side by side with the MD and Co-Founder
- Your own budget, your own plan and the mandate to build the team and partners to deliver it
- A fast-growing market: patient numbers growing by around 40% a year, with more than 10x headroom still to come
- The support of a profitable European healthcare group with real credentials in products, pharmacy and telemedicine
Apply
About enua Pharma GmbH
enua is an integrated medical cannabis company and the second-largest supplier in the German market, with a profitable business across its own products and more than 700 partner pharmacies. Founded in Cologne in 2018, it is a fast-growing international group now bringing its model to the UK through a clinic and platform.
Mission
To give patients safe and reliable access to treatment.
Key facts
- 2018
- Cologne, Germany
- Medical cannabis / healthcare
- Second-largest supplier in the German market
- On track for around €100m in group revenue in 2026 with a double-digit EBITDA margin
- More than 700 partner pharmacies
- Founded in Cologne in 2018
- Building a UK clinic and platform
What they value
- Diverse, inclusive team