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Head of Growth
Contract type
Ongoing
Work mode
Remote · Europe, Asia, the Middle East, Australia
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
Head of Growth to lead user acquisition and retention for a consumer crypto security product, working directly with the founders to set growth strategy and build distribution channels.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Europe, Asia, the Middle East, Australia
What you'll do
- Own user growth and retention: lead acquisition, activation and 30-day retention, with clear measures for acquisition cost, retained users and revenue
- Identify valuable user segments: assess crypto audiences, trading behaviours and markets to prioritise users based on long-term value
- Build distribution partnerships with wallets, exchanges, DeFi protocols, NFT platforms and other crypto products
- Grow through KOLs and communities: work with crypto influencers, communities and industry partners to reach relevant audiences; develop timely campaigns around security incidents and emerging threats
- Develop referral and product-led growth: partner with engineering on referral incentives, sharing features and other ways users can introduce the product to others
- Test and scale acquisition channels: experiment with search, sponsored newsletters, content, community distribution and browser extension store optimisation; measure results and invest in channels that perform
- Own growth reporting and commercial outcomes: track the journey from installation through activation, retention and user activity; use the data to improve acquisition efficiency and show the impact of growth initiatives
- Work directly with the founders: set priorities and targets, shape the strategy and lead execution
What we're looking for
- Proven B2C growth experience: helped scale a consumer product with measurable results in users, activation, retention or revenue; able to explain personal contribution, starting point and outcome; experience scaling a product from hundreds of thousands of users to millions is especially relevant
- Strong crypto knowledge and industry relationships: understands DeFi, wallets, exchanges, trading behaviour and crypto communities
- Experience growing beyond paid advertising: driven measurable growth through partnerships, referrals, communities, influencers, organic distribution or similar channels
- Strong commercial and analytical judgement: understands how acquisition cost, activation, retention and user activity affect revenue; uses data to assess user quality and distinguish sustained engagement from sign-up volume
- Ability to build and execute independently: taken growth initiatives from planning through execution, tested different approaches and made decisions based on results; comfortable setting targets and owning performance in a lean environment
Nice to have
- Relationships with protocols, KOLs, communities or distribution partners
Apply
About Nodeworthy
A crypto security company that helps protect users from scams, phishing and malicious on-chain activity; its consumer product identifies potential threats before users interact with suspicious websites or transactions.
Key facts
- crypto security
- Has an established user base
- Focused on reaching more active crypto users and expanding distribution