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Head of Marketing B2B Food Ingredients Distribution
Contract type
Ongoing
Work mode
Remote · United Kingdom
Experience
Lead / principal · 10+ years
Job description
A Head of Marketing role for an international ingredients distributor, owning the global marketing agenda across strategic marketing, brand, supplier marketing and events. The role supports commercial and business development objectives across multiple international markets.
At a glance
- Work mode
- Remote · United Kingdom
- Languages
- English – fluent
What you'll do
- Develop and execute the international marketing strategy aligned with commercial and business development objectives
- Lead category business development initiatives across business units and markets, leveraging synergies throughout the organisation
- Identify market trends, customer needs, competitive developments, and emerging business opportunities
- Translate market intelligence into actionable business development initiatives and commercial programmes
- Partner closely with sales and business development teams to drive customer acquisition and market penetration
- Develop compelling value propositions, sales tools, customer presentations, and marketing collateral
- Establish, share, and implement best-practice marketing approaches across countries and business platforms
- Build and execute joint marketing programmes with strategic supplier partners
- Develop supplier branding, communication concepts, and co-marketing initiatives
- Strengthen supplier relationships through impactful marketing activation and category development support
- Own and further develop the corporate brand strategy, positioning, and identity
- Ensure consistent brand execution across all markets, communication channels, and customer touchpoints
- Lead corporate communications, internal communications, and employer branding activities
- Manage external agencies, designers, and communication partners
- Continuously enhance the company's digital presence, including websites, social media, and digital communication channels
- Lead the global event strategy, including trade fairs, customer seminars, supplier conferences, webinars, and internal events
- Create engaging customer and supplier experiences that strengthen relationships and generate commercial opportunities
- Maximise event ROI through effective planning, execution, lead generation, and follow-up programmes
- Support local organisations in executing high-impact regional marketing initiatives
What we're looking for
- Minimum 10 years of progressive experience in B2B marketing, business development, commercial leadership, or business development-focused marketing roles
- Demonstrated track record of developing and executing strategic marketing programmes that deliver measurable commercial results
- Strong experience within Food Ingredients, Flavours, Nutrition, Specialty Chemicals, Life Sciences, or adjacent B2B industries
- Strong commercial acumen and strategic thinking capabilities
- Proven ability to translate technical product features into compelling customer value propositions
- Excellent stakeholder management and influencing skills across all organisational levels
- Strong project management and execution capabilities
- Data-driven decision-maker with highly developed analytical skills
- Entrepreneurial, hands-on, and results-oriented leadership style
- Outstanding communication, presentation, and relationship-building skills
- Fluent English is essential
- Degree in Food Technology, Marketing, Business, Economics, or a related discipline
Nice to have
- Experience within ingredient distribution, specialty distribution, or B2B trading environments
- International experience across multiple markets and cultures
- Additional European languages
- Additional marketing qualifications or postgraduate education
Apply
About GFIC
A leading international ingredients distributor connecting customers and suppliers across multiple markets, offering value-added ingredients from leading suppliers.
Key facts
- Ingredient distribution
- Leading international ingredients distributor
- Connects customers and suppliers across multiple markets
- Offers value-added ingredients from leading suppliers
- Expanding its international footprint