Head of Marketing & Growth (w/m/d)

Contract type

Ongoing

Work mode

Hybrid · Berlin, Germany

Experience

Lead / principal · Not stated

Level inferred from job title

Job description

Lead marketing and growth for a Berlin D2C cookware startup, owning revenue, brand positioning and performance channels while managing a small team.

Own revenue and marketing efficiency, positioning STUR as a high-end brand and covering all performance channels
Develop the marketing strategy with the co-founders and drive its continuous implementation
Build and establish processes and structures that enable further growth
Lead a three-person team and grow it long-term, fostering individual development
Execute campaigns hands-on with the team, agencies and freelancers (Meta Ads, Google Ads, CRM, Influencer)
Steer testing and continuously optimize conversion rate
Make data-based decisions and further develop reporting and KPI structures

Several years of solid online marketing experience in fast-growing e-commerce companies with full-funnel steering
Experience building a premium D2C brand with high AOVs and revenue responsibility of at least eight figures
Has built, led and developed teams long-term
Willing to steer campaigns hands-on in common paid and organic channels
Strong understanding of creatives as a central performance lever
Enjoys data analysis, works with attribution tools and knows their limits
Familiar with tools such as Klar
Passion for modern cuisine and cooking, can identify with the products
Fluent German in speech and writing, conversational English

Full ownership of developing a successful D2C cookware brand challenging established premium brands
Apple hardware, 30 vacation days, fixed further-education budget
Family-friendly hours, trust-based working time, home office; role can be 100% remote
Regular in-person meetings in Berlin
Deutschlandticket, subsidized Urban Sports membership, corporate benefits, daily food in the office

Timeless, durable and sustainable design products for the kitchen, Made in Germany

Berlin startup developing award-winning cast iron pans and kitchen products made in Germany

To be found in a million kitchens by 2030