HC
Head of Paid Ads / Performance Marketing Lead (TikTok Ads) - Europe Full Remote
Contract type
Ongoing
Work mode
Remote · Europe
Experience
Mid-level · 4+ years
Job description
Head of Paid Ads / Performance Marketing Lead for a seed-funded EdTech startup's AI-powered learning platform, combining strategic ownership with hands-on campaign execution to scale paid acquisition for a consumer subscription product.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Europe
- Languages
- English – C1
- Pay
- EUR 50,000 – 100,000 / year
What you'll do
- Scale acquisition and guide creative testing, using performance insights to decide where investment delivers the strongest results
- Run hands-on campaigns across TikTok Ads, Meta Ads, Google Ads / Universal App Campaigns (UAC) and Apple Search Ads
- Brief, test and iterate user-generated content (UGC) advertising with designers or creative teams, using performance data to improve creative direction
- Build reporting and extract actionable insights independently using spreadsheets, SQL and/or dashboards, alongside tools such as Mixpanel, Customer.io or PostHog
- Own CAC, ROAS and LTV and make budget allocation decisions based on these metrics
What we're looking for
- 4+ years of hands-on performance marketing experience, primarily in paid user acquisition for consumer/mobile apps
- Proven experience personally managing paid advertising budgets above $100,000 per month
- Strong hands-on TikTok Ads experience, including at least $50,000 per month in TikTok advertising investment
- Experience with a consumer subscription app outside ecommerce, gaming and fintech; experience limited to those sectors does not meet this requirement
- Experience developing, briefing, testing and optimising UGC-format advertising
- Proven ownership of CAC, ROAS and LTV, with budget allocation decisions based on these metrics
- Strong analytical skills and the ability to build reporting and extract insights independently using spreadsheets, SQL and/or dashboards
- Experience collaborating with designers or creative teams and using performance data to guide creative iterations
- Familiarity with tools such as Mixpanel, Customer.io or PostHog
- Comfort working across international markets and currencies
- A hands-on, autonomous and pragmatic approach, suited to a fast-moving startup
- English C1 or equivalent professional fluency for daily collaboration with an international team
- Currently based in Europe and available to start within two months
Nice to have
- Experience running campaigns in multiple countries for the same advertiser
- Based in Lisbon; Western or continental Europe is preferred
- Additional deep channel expertise in Meta Ads, Google Ads / UAC and/or Apple Search Ads
- Creative localisation experience across international audiences
- EdTech or learning-product experience
- Experience with B2B or demand-generation paid channels, including LinkedIn Ads and Google Ads for lead generation
Benefits
- Stock options are indicated by the client, subject to applicable terms
Apply
About HumanIT Digital Consulting
A fast-growing, seed-funded EdTech startup building an AI-powered learning platform used by more than 1.5 million students worldwide, with approximately 40,000–50,000 new students joining each week.
Key facts
- EdTech
- AI-powered learning platform used by more than 1.5 million students worldwide
- Approximately 40,000–50,000 new students joining each week
- Seed-funded startup
- Consumer subscription product with international reach