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Implementation Planning Director - F/H - CDI

wppmedia
Contract type
Ongoing
Work mode
Hybrid · Paris, France
Experience
Senior · 8+ years

Job description

The Implementation Planning Director is the operational anchor and strategic owner of media plans across all five L'Oréal International Distribution divisions and 30+ markets, building and leading a new Paris-based planning hub while orchestrating offshore activation in Delhi.

At a glance

Work mode
Hybrid · Paris, France
Languages
English – fluent

What you'll do

  • Own end-to-end media implementation planning across all 30 markets and 5 divisions, ensuring plans translate brand strategy into flawless execution
  • Drive the critical January client prioritisation and Tier 1 campaign slot allocations, establishing campaign tiering, budgets, and SLAs
  • Steer briefs and execution across digital, offline, and emerging channels, working with the Amazon Ads Director, Delhi offshore activation hubs (Programmatic, Social, Amazon Search), and central strategy
  • Safeguard delivery standards through high-stakes periods, ensuring flawless in-market execution, budget pacing, and post-campaign reporting
  • Partner daily with key client leaders to provide trusted, proactive planning consultation
  • Own client relationships up to Procurement and Marketing Director levels, establishing boundaries, negotiating priorities, and aligning expectations
  • Collaborate daily on-site with the Client Leadership in Paris to maintain unified agency leadership and client health
  • Lead the onboarding and mentoring of incoming Paris-based Planning Managers, setting team culture and best-in-class planning workflows
  • Establish efficient, collaborative, and accountable working rhythms with specialist activation leads in Delhi
  • Bridge implementation planning with Strategy, Commerce, Analytics, and Finance to deliver connected consumer journeys and commercial value
  • Oversee accurate budget tracking, variance management, and financial reconciliations across multi-currency, multi-market plans

What we're looking for

  • 8+ years of media planning experience within a leading media agency, with at least 3+ years leading multi-market / international accounts
  • Proven track record running the entire planning lifecycle: brief deconstruction, multi-channel architecture, offshore/specialist briefing, client sign-off, QA, and advanced reporting
  • Demonstrated authority managing and holding boundaries with Marketing Directors, Division Heads, and Procurement
  • High level of planning judgement—comfortable deciding which campaigns warrant senior attention and clearly communicating trade-offs to senior clients
  • Experience managing planners/associate directors and leading through structural change or hub transitions
  • Fluent English is mandatory
  • Must be currently based in Paris or actively relocating

Nice to have

  • Bilingual English / French
  • Strong literacy across Digital Performance, Brand Media, Offline/Local channels, and Amazon Ads / Retail Media
  • Experience in Beauty, FMCG, or Luxury

Your team

L'Oréal International Distribution (LID) account – Paris planning hub

Flagship global media account delivering full-funnel media planning and activation across 30+ markets in Europe, MENA, and Sub-Saharan Africa, spanning five L'Oréal divisions: Luxe, Consumer Products Division (CPD), L'Oréal Dermatological Beauty (LDB), Professional Products Division (PPD), and Dragon.

Benefits

Disability policy: 3 paid authorized absence days per year, access to Chèques Emploi Service Universel (CESU), and specific support for employees with a RQTH

  • Remote work: up to 2 days per week and 2 full weeks to be taken twice a year
  • Two additional days off offered, including Whit Monday
  • Additional leave days based on seniority in 5-year increments
  • 5 additional remote work days per month for employees suffering from endometriosis
  • Solidarity missions possible via the "We care and we act" program
  • Privileged access to WPP Media's and WPP's international networks

How to get hired

  1. 1Interview with the recruitment team: a first phone or video conference interview to review background, discuss experience with European campaign management and analytics, and address questions
  2. 2Operational interview: an interview with the Luxury Client Team lead to assess technical, analytical, and management skills
  3. 3Case study: a practical case study focused on cross-media campaign analysis and strategy within the European market, followed by a debriefing session

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About WPP Media

WPP's AI-driven media operating unit

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Mission

We help clients navigate change, capture opportunity, and deliver transformational growth.

Key facts

  • Media and advertising
  • WPP is the trusted growth partner for the world's leading brands
  • WPP Media is WPP's global media network
  • Pioneering agentic marketing platform: WPP Open
  • Powered by Open Intelligence

Partners & customers

L'Oréal International Distribution

What they value

  • Be Extraordinary
  • Create an Open environment
  • Lead with Optimism