Influencer Marketing Manager (all genders)
Job description
Influencer Marketing role at Sunday Natural, executing and optimizing creator campaigns across DACH on Instagram, YouTube and TikTok to drive measurable brand and commercial growth.
At a glance
- Work mode
- Hybrid · Berlin, Germany
- Languages
- German – fluent, English – fluent
What you'll do
- Manage and execute end-to-end influencer campaigns across assigned product categories and campaign flights
- Actively scout, negotiate with, and brief creators who align with our brand values and resonate with our community
- Monitor and evaluate campaign performance against core KPIs (revenue, CAC, ROAS, engagement) to continually optimize outcomes
- Coordinate the delivery of content, tracking links, and discount codes to ensure smooth campaign launches
- Support budget tracking and campaign reporting, identifying top performers to build long-term ambassador partnerships
- Collaborate with internal teams (Brand, Social, Performance) to repurpose high-performing creator content across Sunday Natural's ecosystem
- Stay on top of emerging social trends, creator formats, and competitor campaigns to pitch fresh activation ideas
What we're looking for
- 2+ years of hands-on experience in influencer or creator marketing (ideally within D2C, health, wellness, beauty, or lifestyle)
- Proven track record of running end-to-end campaigns across Instagram, TikTok, and YouTube
- Solid understanding of both brand awareness metrics (reach, impressions, EMV) and performance metrics (CAC, ROAS, conversion rate)
- Existing relationships with creators, talent agencies, or management networks in the DACH region
- Strong communication, negotiation, and relationship-building skills
- Analytical mindset with comfort using spreadsheets and tracking tools to evaluate campaign ROI
- Genuine passion for health, nutrition, wellness, and holistic living
- Fluency in German and English
Benefits
Hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
Real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- An appealing discount on all of our products – from essential oils to vitamins & nutrients
- 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
- Various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Apply
Direct apply at Sunday Natural
Opens the job posting at Sunday Natural
About Sunday Natural
Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
Mission
To produce natural, high-quality products that are as natural as possible, absolutely pure, free from any additives, and of the highest quality.
Key facts
- over 400 employees
- 2013
- Berlin
- Own research and development department in Berlin
- Strategic partnership with CVC
- One of Germany's most renowned quality manufacturers
- Over 400 employees from more than 45 nationalities
Partners & customers
What they value
- Collaborative
- Supportive
- Inclusive
- Equality of opportunity