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Key Account Manager (m/w/d) – E-Commerce & Retention Marketing

Invisible Brands GmbH
Contract type
Ongoing
Work mode
On-site · Paderborn, Germany
Experience
Mid-level · 2+ years

Job description

Senior Key Account Manager role at an email and retention marketing agency, owning a portfolio of e-commerce brands and developing retention strategies to grow revenue and customer lifetime value.

At a glance

Employment
Full-time · Employee (employment agreement)
Work mode
On-site · Paderborn, Germany
Languages
German – fluent

What you'll do

  • Own your own client portfolio and act as the central contact at decision-maker level.
  • Develop individual email, SMS and WhatsApp strategies to increase revenue, repurchase rates and customer lifetime value.
  • Analyze KPIs, identify growth potential and present recommendations in regular strategy and performance calls.
  • Coordinate copywriters, designers and technical specialists to ensure efficient, high-quality implementation.
  • Own strategic planning of campaigns, automated flows, product launches and seasonal actions.
  • Recognize challenges and churn risks early, develop proactive solutions and expand existing client relationships.

What we're looking for

  • At least 2-3 years of experience in email marketing, CRM, e-commerce or account management, ideally in an agency.
  • Understanding of retention marketing, customer journeys, segmentation and marketing automations.
  • Familiarity with Klaviyo or comparable CRM platforms and the fundamentals behind successful setups.
  • Ability to interpret e-commerce KPIs, spot potential and derive concrete measures.
  • Strong communication skills, able to explain complex matters and communicate at eye level with executives.
  • Ownership: working independently, thinking entrepreneurially and taking responsibility for decisions and results.

Nice to have

  • Experience with Shopify, Klaviyo CDP, A/B testing, customer loyalty strategies or leading small teams.

Benefits

  • Modern, high-quality office in the middle of Paderborn.
  • Strategic responsibility for well-known e-commerce brands and demanding client projects.
  • Your own client portfolio with real decision-making freedom.
  • A specialized implementation team supporting copywriting, design and technical implementation.
  • Personal development working with experts in e-commerce, CRM and retention marketing.
  • Flat hierarchies with direct communication, short decision paths and room to shape things.
  • Gym subsidy.
  • Monthly benefit card with 50 € credit after probation.
  • Option for company shares (ESOP) after two years with the company.
  • Company car possible depending on position and individual agreement.

How to get hired

  1. 1Send your CV or LinkedIn profile and a few short sentences about why you want to join.

Apply

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About Invisible Brands GmbH

We don't just send emails. We drive growth.

A specialized agency for email and retention marketing from Paderborn, combining data-driven strategies with creative storytelling, high-quality design and technological know-how.

Mission

Help ambitious e-commerce brands grow sustainably through strategic email, SMS and WhatsApp marketing.

Key facts

  • Paderborn
  • E-Mail- und Retention-Marketing
  • International team that continues to grow.
  • Clients include Braineffect, Gillie, Fairment, Dermalogica, Bär Schuhe, Cusb Clothing, YoungFashionMind and Aylashes.

Partners & customers

BraineffectGillieFairmentDermalogicaBär SchuheCusb ClothingYoungFashionMindAylashes

What they value

  • Belief in data-based decisions, entrepreneurial thinking and the ambition to get better every day.
  • What counts is who takes responsibility and delivers results, not who speaks loudest.