Manager, Analytics - Global Clients
Job description
An Analytics Manager role in WPP Media's Data, Tech, and Analytics team, working with the advertiser JLR to develop and deploy media measurement solutions and improve campaign performance. The role combines media effectiveness measurement, campaign analysis and client stakeholder communication.
At a glance
- Work mode
- Remote
What you'll do
- Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans
- Help deliver "best in class" analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
- Manage the process through to delivery and take ownership of global roll out
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights, and show the wider team/clients how to improve effectiveness
- Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness
- Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
- Provide actionable insights and design experiments to optimise campaign performance, focusing on brand and conversion lift studies
- Build trusted relationships with client's marketing, analytics, and data leads, acting as a knowledgeable and credible day-to-day strategic partner
- Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions
- Support the commercial health of your client account by contributing to the scoping and delivery of high-value analytics projects
- Participate in new business pitches, helping to develop data and tech solutions that demonstrate the value of WPP Media's capabilities
- Coordinate with third-party vendors for the assessment and management of bespoke measurement solutions, including contracts and SOWs
- Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry
What we're looking for
- Highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions
- Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
- Experience in analytics, measurement, data science, or a related field
- Knowledge of applying measurement to media campaigns through Meta/Google, through brand and conversion lift studies, matched market tests or otherwise
- Well-developed problem-solving skills and the ability to think critically and creatively
- Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory
- Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences
- Able to work independently and as part of a cross-functional team, using project management tools such as Jira/Trello
- Ability to project manage analytics projects
- Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise
- Experience in mentorship and management, ability to display empathy in difficult situations and lead by example
- Stay up-to-date with the latest industry trends and advancements in data science and analytics
- Proficiency in SQL & R/Python, including understanding of packages such as pandas, numpy, scipy & matplotlib
- Strong understanding of what data points can be collected and analysed in a digital campaign, and how each data point should be analysed
- Knowledge of media data and incremental measurement, including both Direct Response and Brand campaigns
- Working knowledge of advanced measurement tools including MMM, MTA, Sales Lift, and Brand Studies
Your team
Data, Tech, and Analytics (DTA) team, within the Global Client Solutions organisation
DTA is responsible for servicing clients with best-in-class data solutions, data strategy, analytics, technology and AI solutions to drive client growth. The Analytics Manager joins the growing Analytics & Data Science team, reporting into the Data Tech and Analytics global lead.
Benefits
- Training/development
- Full access to Google Cloud Platform
- A wider global community of analysts and data scientists
Apply
About WPP Media
WPP's AI-driven media operating unit
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Mission
To help clients navigate change, capture opportunity, and deliver transformational growth.
Key facts
- Media
- Part of WPP, the trusted growth partner for the world's leading brands
- Connected through WPP Open and powered by Open Intelligence
- The Analytics team has more than 16 tech and media industry awards, including Campaign Magazine's Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards
Partners & customers
What they value
- Respect
- Equal opportunities to progress
- Creativity
- Collaboration
- Connection