EL
Mandarin Speaking Head of Business Development – Dealer Channel
ELP Consult Ltd.
Contract type
Ongoing
Work mode
Remote · Europe, China
Experience
Senior · 5+ years
Job description
Owns the European dealer channel strategy for a robotic solutions portfolio, covering robotic lawn mowers sold via garden, forestry and professional outdoor dealers and robotic pool cleaners sold via specialist pool dealers and service partners. Defines how dealer networks are built, developed and professionalised, drives sustainable growth and scales premium robotic technologies across European markets.
At a glance
- Work mode
- Remote · Europe, China
- Languages
- Mandarin – fluent, English – fluent
What you'll do
- Define and execute a multi-country dealer channel strategy for robotic lawn and pool solutions
- Develop a clear channel segmentation (garden specialists, forestry dealers, service providers, pool specialists)
- Adapt go-to-market approaches to different dealer realities, seasonality, and customer journeys
- Identify and onboard strategic dealer partners and/or distributor across garden and pool channels
- Define expansion priorities by country, region, and channel type
- Own pricing architecture, margin models, and commercial terms for dealer channel
- Define and monitor KPIs such as sell-in, sell-out, inventory turns, margin, and service performance
- Work closely with Product, Marketing, Supply Chain, and After-Sales to ensure successful product launches, dealer training & certification programs, and strong service ecosystems
- Shape dealer-focused marketing concepts (POS, promotions, demo programs, events)
- Build, lead, and develop regional business development resources over time
- Set clear objectives, coaching standards, and performance expectations
- Act as a role model for structured, data-driven channel management
What we're looking for
- 5+ years in dealer-based sales or business development
- Background in either garden / outdoor power equipment / robotic lawn mowers or pool equipment / pool robots / technical pool products
- Proven experience managing multi-country dealer networks in Europe
- Deep understanding of indirect sales and dealer economics
- Strategic thinking combined with hands-on execution
- Ability to manage complexity across different dealer types and cultures
- Act as a key interface between European markets and global headquarters, ensuring clear, effective, and culturally aligned end-to-end communication
- Fluent in Mandarin and English (mandatory)
- Flexible location within Europe, or China-based with frequent travel to Europe
Nice to have
- Additional European languages are a strong plus