Marketing Specialist (Field & Channel)
Job description
Regional field and channel marketer for Sendmarc covering UK/EU, owning the regional event calendar and partner co-marketing with distributors and VARs to generate pipeline. The role executes and adapts the central marketing playbook locally and feeds market learnings back to the global team.
At a glance
- Work mode
- Remote
What you'll do
- Own the UK/EU event calendar end to end, including flagship trade shows, partner summits, roundtables and smaller field activations
- Run the central playbooks in-region, adapt them where the market genuinely differs, and hold the follow-up discipline that turns conversations into pipeline
- Build relationships with UK/EU distributors and VARs, anchored by regular marketing QBR sessions
- Plan and run joint campaigns that help partners market Sendmarc to their own customer base
- Own the MDF conversations and make sure the spend produces something measurable
- Decide what to run as-is, what to adapt, what to skip, and what's missing entirely from the global strategy for UK/EU
- Translate campaigns, content and positioning into something that works for this market and flag gaps back to central
- Own the marketing-sourced and partner-sourced pipeline contribution from the region
- Contribute to marketing as a whole when central draws on regional capacity
- Use market learnings to provide evidence and propose iterations to the global strategy and playbook
What we're looking for
- Has run B2B events end to end including budget, logistics, stand, messaging, staffing, follow-up, and been responsible for outcomes
- Has run partner or channel co-marketing: joint campaigns, partner enablement, MDF
- Understands that a partner is a marketing audience in their own right, not just a distribution route
- Comfortable owning a regional number
- Broad marketing background across campaigns, content, digital and brand rather than one narrow specialism
- Can produce good work without a full central team behind them, and knows when to ask central for help
- Comfortable with lots of travel in EU and UK, around twice a month around DACH, Nordics, Benelux and UKI
- Self-directed; works remotely in a region without daily supervision and makes local calls without waiting for permission
- Works across a matrix with a central functional line and a regional line, resolving tension rather than escalating it
- Bias to shipping on strategy and creative; iterates rather than polishing
- Organised and precise on execution of events, MDF spend and partner campaigns solo
- Energised by pace and change in a fast-moving company
- AI-fluent; builds with AI tools as standard
- Stays on-brand under autonomy
- 5+ years in B2B marketing, with real ownership of events and/or channel marketing
- Experience in technology, SaaS or cyber security
- Has worked with partners, resellers, MSPs or distributors
- Based in the UK or EU, comfortable travelling in-region for events
Nice to have
- Cyber security experience is a strong plus, not a requirement
Apply
About Sendmarc
We are a cyber security company that is on a mission to make the internet a safer place.
Sendmarc is a cyber security company delivering tooling and services related to DMARC. Its technology enables organisations to protect staff, customers, suppliers and the world from email spoofing and impersonation attacks on their domains. It is extending its product to a multi-faceted platform serving a global audience.
Mission
Make the internet a safer place by delivering tooling and services related to the international standard DMARC, protecting organisations from email spoofing and impersonation attacks.
Key facts
- Cyber security
- Delivers tooling and services related to the international standard DMARC
- Extending its product to a multi-faceted platform that services a global audience
- Runs one marketing playbook globally, executed locally
- UK/EU is where a large share of its partner business lives, via distributors and VARs