Marketing Team Lead
Level inferred from job title
Job description
An experienced B2B marketer who takes ownership of a core marketing track at Canonical, leading go-to-market strategy and campaign execution for a product portfolio or channel. The role is globally remote and involves leading cross-functional teams to deliver launches, campaigns, and growth programs.
At a glance
- Work mode
- Remote · EMEA, APAC, Americas
- Languages
- English – fluent
What you'll do
- Lead GTM strategy and campaign execution in your functional area
- Align with product, sales, content, and partner teams to deliver integrated plans
- Shape messaging, positioning, and assets that resonate with customers
- Design and run experiments to test your hypothesis
- Drive major launches, marketing initiatives, and growth programs
- Run reviews and retrospectives to improve performance and impact
- Mentor colleagues, strengthen the function, and set high standards for delivery
What we're looking for
- Strong written and verbal communication in English
- Exceptional academic track record from high school and university
- Proven experience in B2B marketing, ideally in software, SaaS, or open source
- Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
- Fast adaptation to change and new technology adoption in marketing
- A leader, growing and elevating others across the organization
- A solid eye for ROI and effective budget management
- Ability to influence and align stakeholders across the organization
- Excellent communication and storytelling skills for technical solutions
- Skilled at managing complex projects and leading cross-functional teams
- Comfortable using data to evaluate campaigns and refine strategy
- Proactive, outcome-driven, and confident, operating independently at a global scale
Nice to have
- Background in sales-led or ecosystem growth
- Familiarity with ABM (Account-Based Marketing) approaches
- Experience leading go-to-market efforts across a large product portfolio
- Experience managing budgets, agencies, or external vendors
- Understanding of open source communities and business models
- Experience mentoring or leading junior marketers
Benefits
- Fully remote working environment - we've been working remotely since 2004!
- Personal learning and development budget of 2,000 USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at 'sprints'
Apply
About Canonical
A pioneering tech firm at the forefront of the global move to open source
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles.
Mission
Changing the world of software as the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud
Key facts
- 1200+ colleagues
- 2004
- Open source software and operating systems
- Publishes Ubuntu
- 1200+ colleagues in 75+ countries
- Very few office based roles
- Founder led, profitable and growing
- Most colleagues have worked from home since inception in 2004
- Teams meet two to four times yearly in person
What they value
- Excellence
- Bias for action
- Ownership of results
- Equity across the global workforce
- Diversity of experience, perspectives, and background