IB
Media Buyer
Contract type
Ongoing
Work mode
Remote
Experience
Mid-level · 2+ years
Job description
Remote Media Buyer responsible for planning, launching, testing and optimizing paid advertising campaigns across digital platforms, and for testing new marketing funnels before handing them to scaling teams.
At a glance
- Work mode
- Remote
- Languages
- English – fluent
What you'll do
- Plan, launch, test, and optimize paid advertising campaigns across digital advertising platforms
- Take ownership of testing new marketing funnels, identifying successful approaches, and preparing them for handover to other teams for further scaling
- Research new audiences, targeting strategies, and opportunities to improve campaign performance
- Develop and execute structured testing strategies for new funnels, creatives, messaging, and campaign approaches
- Analyze key performance metrics, including CPA, ROAS, CTR, CPM, and conversion rates, to evaluate campaign effectiveness
- Identify winning campaigns and funnels, optimize their performance, and ensure a smooth handover to the teams responsible for scaling
- Monitor campaign performance, troubleshoot issues, and make data-driven optimization decisions
- Collaborate closely with creative, content, and other marketing teams to develop and test new advertising concepts
- Stay up to date with digital advertising trends, platform updates, and emerging opportunities
- Document testing results, key learnings, and recommendations to support continuous improvement
- Take on other assigned tasks as needed
What we're looking for
- 2+ years of hands-on experience in performance marketing or media buying, preferably with Meta Ads and/or Google Ads
- Proven experience launching, testing, and optimizing paid advertising campaigns
- Good understanding of marketing funnels, audience targeting, conversion tracking, and attribution
- Strong analytical skills and the ability to make data-driven decisions based on campaign performance
- Experience with A/B testing, creative testing, and identifying profitable advertising strategies
- Ability to work independently, manage multiple tests, and communicate findings clearly to other teams
- Proactive, results-oriented mindset with a willingness to experiment and explore new approaches
- Fluent English, both written and spoken
Nice to have
- Experience managing advertising budgets of €5,000+/month is an advantage
Benefits
Home office budget: a home office allowance and the possibility to choose between a MacBook or a Windows-based workstation
- Remote work
- Health and wellness budget
- 25+ Working Days of Holidays
- 2 paid volunteering days each year
- Personal development opportunities through training online
- Professional growth and career advancement based on contributions
- Achievement Bonus: annual bonus
- Exclusive access to company health and wellness products
- Flatwork culture
- Regular team-building activities and engaging online events
- Welcome Package and other perks
Apply
Direct apply at Impact Brands
Opens the job posting at Impact Brands
About Impact Brands
A leading contributor to the health and wellness industry with a diverse family of 7+ brands (PureHealth Research, Nation Health MD, Pureance, Trumeta, PetMade, VitalPeak, Nature's Blast). The company has grown from 5 to over 350 colleagues and embraces a remote work culture.
Mission
Dedicated to helping improve the lives of people all over the world.
Key facts
- over 350 colleagues
- Health and wellness
- Grown from 5 to over 350 colleagues
- Family of 7+ brands
- Has positively impacted the lives of 3 million people worldwide
- Fully remote organization
What they value
- Open-mindedness
- High energy
- Adaptability
- Growth of every team member
- Flatwork culture
- Team spirit