Paid Marketing Manager (m/w/d) - Germany
Job description
Own and scale Pennylane's paid customer acquisition for the German market across SEA, paid social, display and affiliate marketing, driving qualified leads at target CAC/CPA and ROAS.
At a glance
- Work mode
- Remote · Germany
- Languages
- German – native or bilingual, English – fluent
What you'll do
- Own the German channel mix: Google Ads (Search, Display, Performance Max), paid social on LinkedIn and Meta, and affiliate marketing where useful
- Develop, launch and optimize campaigns across targeting, bidding strategies, audiences, keywords and creatives
- Adapt campaigns and messaging to the German market and target audience needs
- Own the German paid budget, allocate it across channels and optimize efficiency against CAC, CPA and ROAS goals
- Increase qualified lead volume and ensure lead quality together with the German sales team
- Report results and insights to growth leadership and derive concrete next steps
- Further develop tracking, attribution and dashboards together with Growth Engineering and Data
- Continuously test new creatives, audiences, landing pages and bidding strategies and scale successful approaches
- Optimize landing pages with the website team and improve conversion across the funnel
- Develop campaigns and landing pages that specifically address German SMEs and accounting firms
What we're looking for
- 3–5 years of experience in paid or performance marketing, ideally in a B2B or SaaS environment
- Uses AI as a matter of course in their work, ideally already in paid marketing
- Hands-on channel expertise with Google Ads and at least one paid social platform such as LinkedIn or Meta
- Confident with budgets and metrics such as CAC, CPA, ROAS and CPL
- Strong analytical skills: attribution, funnel analyses and reporting tools, deriving clear decisions from data
- Fluent German at native or bilingual level and fluent English
- Self-driven and able to run the German market independently while working with a distributed, mostly France-based team
Nice to have
- Experience in a scale-up or another fast-growing company
- Knowledge of the German B2B, fintech or accounting market
- Technical understanding of tracking such as tags, data layer and Conversions API
- French language skills
Your team
Growth-Team, Demand-Generation-Squad
Reports directly to Hervé Gaborieau, Demand Generation Manager; works closely with the paid team in France, Growth Engineering and Data, the website team, Brand & Design, Content and Product Marketing, and the German GTM and Sales team.
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About Pennylane
A financial operating system for European SMEs and their accounting firms, with AI built in from the start
French fintech founded in 2020 and headquartered in Paris whose platform combines accounting, invoicing, expense management and business banking.
Mission
Enable companies and accounting firms to work on a shared, real-time data basis
Key facts
- 1.200 Mitarbeiter
- 2020
- Paris, France
- Fintech
- Over 1.5 million companies and 6,000 accounting firms on the platform
- €200 million ARR in 2025, roughly double the previous year
- €175 million financing in January 2026 at a €3.5 billion valuation
- Active in Germany since the end of 2025
Partners & customers