Paid Media Buyer

Health Hue Digital

Contract type

Ongoing

Work mode

Remote

Experience

Mid-level · 3+ years

Job description

Paid media buyer owning Meta and Google spend for a book of aesthetics clinics, measured on booked and showed consultations and revenue rather than lead cost. Works closely with the creative team on hooks, offers, and landing pages.

At a glance

Work mode: Remote

What you'll do

Build, launch, and manage Meta and Google campaigns across multiple clinic accounts
Own budget pacing and reallocation against booked-consult cost, not lead cost
Write and test structured creative briefs with the video and design teams
Run a real testing cadence on audiences, offers, hooks, and landing pages
Diagnose the whole funnel: if bookings drop, work out whether it is the ad, the page, the offer, or the follow-up
Report clearly to clinic owners in plain language, monthly and on request

What we're looking for

3+ years buying Meta and Google at meaningful monthly spend
Experience with lead-gen funnels where the conversion happens on a phone call, not a checkout
Comfortable with tracking, attribution, and conversion APIs — you know why platform-reported numbers and CRM numbers disagree
Able to read a landing page and say what is costing conversion
Clear written communication with non-technical clinic owners

Nice to have

Medical aesthetics, cosmetic surgery, dental, or elective healthcare experience
Familiarity with advertising policy around health and beauty claims
Experience with high-ticket offers and long consideration windows

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