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Paid Search Account Director
Contract type
Ongoing
Work mode
Hybrid · United Kingdom
Experience
Lead / principal · Not stated
Level inferred from job title
Job description
A Paid Search Account Director at Wavemaker/WPP Media responsible for coordinating and delivering paid search campaigns across client accounts, acting as the main campaign point of contact for clients and line-managing Account Executives and Account Managers including a Global Hub team.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · United Kingdom
What you'll do
- Oversee the performance of Account Executives and Account Managers in your team, ensuring quality control of work
- Train your team and others across the department to develop the department's knowledge and expertise
- Play an active role in recruitment and interviewing processes, leading interviews, making staffing decisions and acting as an ambassador for the team
- Take responsibility for your UK and Global Hub team's development and career progression within the agency, leading by example
- Motivational people manager leading by example and coaching your team, providing constructive feedback
- Accountable for your team's adoption, execution and adherence to Wavemaker Governance and the Wavemaker Way for Paid Search across your clients
- Use 3rd and 1st party tools and tech effectively across your client set
- Help drive process automation through adoption of scripts and efficient ways of working
- Implement processes and practices that maximize operational efficiencies, identifying opportunities for process improvement and providing recommendations
- Take ownership of operations in your team, proactively suggesting ways to resolve and eliminate issues
- Lead on application and adherence to all areas of paid search activation finance processes
- Foster good working relationships across all clients and suppliers to direct flawless execution of plans, becoming a trusted advisor representing the agency
- Ensure service level agreements are aligned with all relevant stakeholders and all deadlines are met, with tasks managed through the project management suite
- Act as an active member of the Paid Search community, contributing to internal team meetings and participating in wider GroupM training and events
- Develop strong relationships with your client and key suppliers, leading team communications with these stakeholders
- Advise internal and external stakeholders around paid search and industry trends, displaying deep knowledge and how it impacts clients' businesses
- Demonstrate expert knowledge of and monitor the client's industry and competitive environment to create effective solutions
- Responsible for the output of your team (UK-based and Global Hub), both client facing and operational
- Maintain strategic understanding of the client's business and KPIs, keeping up to date with latest industry news and proactively spotting trends, product releases and other opportunities
- Maintain a forward thinking and innovative approach in the development of all paid search activity
- Take responsibility and direct paid search performance and your wider team's deliverables
- Contribute to the development of strategic revenue and service opportunities
- Responsible for the execution of a 'fearless growth' mindset in your team, continually experimenting and driving performance forwards for clients
What we're looking for
- Experience line managing people, their development and workload; ability to lead and manage hybrid teams in different markets
- Ability to communicate effectively
- Ability to make the complex, simple; excellent storytelling, taking clients and other stakeholders through solutions to complex problems or opportunities
- Expert Paid Search knowledge and experience, with up-to-date certifications (Google Ads and Microsoft Ads)
- Excellent knowledge of bid management and core PPC technology platforms (Google Analytics, GMP platform, SA360, Adobe for example)
- Excellent data analysis skills and understanding of the strategic and tactical application of paid search and digital marketing
- Expert Microsoft Office skills which include Excel & PowerPoint
- Experience in Google Data Studio or similar reporting platforms
- Operationally proficient with excellent project management skills; ability to manage multiple tasks at once and help your team do the same
- Proactive with the confidence to question the status quo
- Immaculate attention to detail
- Self-starter with a desire to push the boundaries, passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.)
- Analytical mindset coupled with creativity
Your team
Paid Search team (UK and Global Hub)
The role manages Account Executives and Account Managers including a team in the Global Hub, who are a core part of your line management.
Apply
Direct apply at wppmedia
Opens the job posting at wppmedia
About WPP Media
The trusted growth partner for the world's leading brands
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Mission
Help clients navigate change, capture opportunity, and deliver transformational growth.
Key facts
- Media and advertising
- WPP Media is WPP's AI-driven media operating unit
- Connected through WPP Open and powered by Open Intelligence
- Wavemaker is part of the WPP Media unit for this role
- Hybrid approach with teams in the office around four days a week
What they value
- Be Extraordinary
- Lead Optimistically
- Championing Growth and Development
- Create an Open environment