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Performance Marketing Lead (User Acquisition)
Contract type
Ongoing
Work mode
Remote
Experience
Senior · 5+ years
Job description
Performance marketing / user acquisition role at Bjak, planning and optimising paid acquisition campaigns across Meta, Google, TikTok, AppLovin and other channels to grow users profitably.
At a glance
- Work mode
- Remote
What you'll do
- Plan, manage and optimise paid user acquisition campaigns across Meta, Google, TikTok, AppLovin and other relevant channels
- Manage advertising budgets and allocate spend based on customer acquisition cost, ROAS, lifetime value and payback period
- Analyse campaign performance, conversion funnels and user cohorts to identify opportunities to improve acquisition efficiency and profitability
- Run structured experiments across audiences, bidding, landing pages and creatives to improve conversion and acquisition costs
- Work with creative teams to test ad concepts, messaging and formats, using performance data to guide production
- Measure acquisition performance using attribution tools, cohort analysis and incrementality testing
- Develop acquisition plans across markets and scale campaigns that meet profitability targets
What we're looking for
- 5+ years of experience in performance marketing or user acquisition, preferably in mobile gaming or consumer mobile applications
- Proven hands-on experience managing paid campaigns across Meta, Google, TikTok or AppLovin
- Experience managing substantial advertising budgets and scaling campaigns while meeting acquisition cost and profitability targets
- Strong understanding of CAC, ROAS, LTV, cohort analysis, attribution and payback periods
- Experience using mobile measurement platforms such as AppsFlyer or Adjust
- Experience running creative tests, analysing results and improving campaign performance
- Ability to analyse campaign and user-level data, identify performance issues and make budget allocation decisions
- Track record of personally managing and optimising acquisition campaigns, beyond agency coordination or strategy development
Nice to have
- Experience scaling user acquisition at a mobile gaming company
- Experience managing paid acquisition across multiple countries or markets
- Experience with incrementality testing, marketing mix modelling or advanced attribution methods
- Experience acquiring customers for fintech, insurance or other financial products
Apply
Direct apply at Bjak
Opens the job posting at Bjak
About Bjak
Smarter ways to plan, save and grow your money
Started in 2019, Bjak built the first mobile-first insurance platform, enabling insurance to be accessible online by millions in the region, and is now the leading insurance platform in Southeast Asia. It is expanding into spending, saving, investing, exchanging, travelling and more.
Mission
Help people get more from their money every day.
Key facts
- 2019
- Insurance / financial technology
- Started in 2019
- Built the first mobile-first insurance platform in the region
- Leading insurance platform in Southeast Asia
- Teams working around the world with over 20 nationalities from offices and remotely
What they value
- People deserve smarter ways to plan, save and grow their money
- Work for passion, not counting hours
- Build great next-generation products, not status quo
- Redefining how everyone can get the best financial applications, not for an exclusive few