Performance Marketing Manager - Paid Search (m/f/d)
Job description
Lead paid search across Google Ads and Microsoft Advertising, owning strategy, investment and commercial results, and develop additional paid acquisition channels. The role reports to the Head of Performance Marketing and can be performed remotely from anywhere in Europe.
At a glance
- Work mode
- Remote · Europe
- Languages
- English – fluent, German – fluent
What you'll do
- Set the paid search strategy across the US, UK, Germany and further growth markets.
- Lead campaign strategy and execution across Search, Shopping and Performance Max, working closely with internal teams and external partners and include Google Demand Gen where it supports our goals.
- Manage budgets, pacing, bidding and investment across platforms and markets.
- Measure performance against acquisition cost, conversion, revenue, and ROI, using business data alongside platform reporting.
- Build a testing roadmap across keywords, audiences, creative, product feeds and landing pages and use the results to improve conversion and guide investment.
- Partner with marketing, product, creative and analytics colleagues to strengthen tracking and improve the customer journey.
- Use AI tools and platform automation to accelerate research, analysis and execution, while checking outputs and keeping health claims accurate.
- Drive the testing and development of additional paid channels, such as native advertising and scale successful approaches.
- Present results, risks and opportunities clearly, with a point of view on what Hilo should do next.
What we're looking for
- At least 5 years of hands-on paid search experience in an international setting, with accountability for budgets and measurable business results.
- Deep expertise in Google Ads, and strong working experience with Microsoft Advertising.
- A data-driven approach grounded in sound measurement, rigorous testing, and commercial judgment.
- A track record of improving conversion rates, acquisition efficiency, and ROI across multiple markets.
- Experience with media planning and performance forecasting.
- Experience launching and evaluating paid channels beyond search.
- The ability to set direction and influence colleagues while staying close to campaign execution.
- Practical experience using AI and automation, with the judgment to verify their outputs.
- Fluent English and German are a must.
- Applicants must already hold a valid visa or work permit for their country of residence.
Nice to have
- Experience in health tech, medical devices, wearables, or subscription products.
Your team
Performance Marketing
Performance marketing team, reporting to the Head of Performance Marketing
Benefits
- Competitive compensation, equity program and other benefits (depending on location).
- Work on a mission that matters: transforming cardiovascular health at global scale.
- Be part of a high-impact, fast-growing, and venture-backed scale-up company.
- Collaborate with a diverse, passionate and talented team.
Apply
About Aktiia SA
Hilo by Aktiia
Venture-backed scale-up with $96M raised from investors in Europe and the US, rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM). Its device is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use — clinically validated and CE Marked as a Class IIa medical device, now available in 12 countries. Remote-first company headquartered in Neuchâtel, Switzerland.
Mission
Building a world where no lives are lost to the effects of high blood pressure, with technology that helps people take control of their health.
Key facts
- Neuchâtel, Switzerland
- Med-tech
- $96M raised from investors in Europe and the US
- Rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM)
- Device is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use
- Clinically validated and CE Marked as a Class IIa medical device
- Available in 12 countries
- Launched in the US in July
- Remote-first company
What they value
- Move the Needle
- Move Fast, Learn, Refine
- Team First