Performance Marketing Manager - Paid Social (m/f/d)
Job description
Performance Marketing Manager – Paid Social owning Hilo's paid social strategy and performance across key markets, including creative strategy and testing. The role prepares the paid social channel for the company's next stage of growth.
At a glance
- Work mode
- Remote · Europe
- Languages
- English – fluent, German – fluent
What you'll do
- Lead paid social strategy, planning and execution across the US, UK, Germany and other growth markets.
- Develop creative hypotheses based on customer research, market differences and performance data.
- Brief, test and refine ad concepts, messages, formats and landing pages in partnership with creative and product teams.
- Manage campaign budgets, audiences and optimisation across Meta, TikTok and other relevant platforms.
- Identify opportunities to improve the customer journey and conversion rate, from ad click through to purchase.
- Measure performance against acquisition cost, revenue and return on investment and turn findings into clear decisions and next steps.
- Work with clinical, regulatory and legal colleagues to ensure advertising claims and health messaging are accurate and approved.
- Steer agencies and freelancers, set clear priorities and ensure high-quality execution and continuous performance improvement.
What we're looking for
- At least 5 years of hands-on paid social experience in an international setting, including direct ownership of campaigns and budgets.
- Strong creative strategy skills and a track record of turning insights into ads that perform.
- A data-driven approach to testing, measurement, and decision-making.
- Experience improving conversion rates and managing campaigns against ROI goals.
- Deep knowledge of Meta Ads Manager and experience with other relevant social platforms.
- Ability to adapt messaging and execution across markets while keeping the brand consistent.
- Clear communication and sound judgment when working with sensitive health topics.
- Fluent English and German are a must.
- Applicants must already hold a valid visa or work permit for their country of residence.
Nice to have
- Experience in health tech, medical devices, wearables, or subscription products.
Your team
Performance Marketing
Performance marketing team, reporting to the Head of Performance Marketing
Benefits
- Work on a mission that matters: transforming cardiovascular health at global scale.
- Be part of a high-impact, fast-growing, and venture-backed scale-up company.
- Collaborate with a diverse, passionate and talented team.
- Competitive compensation, equity program and other benefits (depending on location).
Apply
About Aktiia SA
Building a world where no lives are lost to the effects of high blood pressure
Hilo by Aktiia is a venture-backed scale-up with $96M raised from investors in Europe and the US. Rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM), its device is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily use — clinically validated and CE Marked as a Class IIa medical device, now available in 12 countries. In July, it launched in the US. The company is remote-first and headquartered in Neuchâtel, Switzerland.
Mission
Building a world where no lives are lost to the effects of high blood pressure — with technology that helps people take control of their health.
Key facts
- Neuchâtel, Switzerland
- Med-tech
- $96M raised from investors in Europe and the US
- Rooted in 18 years of research at the Swiss Center for Electronics and Microtechnology (CSEM)
- World's only medically accurate, cuffless, continuous blood pressure monitor for daily use
- Clinically validated and CE Marked as a Class IIa medical device
- Available in 12 countries
- Launched in the US in July
- Remote-first company
What they value
- Move the Needle
- Move Fast, Learn, Refine
- Team First