Performance Marketing & Marketing Operations Manager (Canada)
Job description
A hands-on Performance Marketing & Marketing Operations Manager role at Appen, responsible for running paid media campaigns and managing HubSpot-based marketing operations to generate pipeline from AI research labs and enterprise AI teams. The role reports to the Director of Demand Generation.
At a glance
- Work mode
- Remote
What you'll do
- Own and optimize paid campaigns across LinkedIn Ads, Google Ads, X Ads, and account-based marketing (ABM) programs
- Manage paid media budgets, including allocation, pacing, and performance against pipeline goals
- Build targeted and retargeting audiences using account insights and intent data to improve campaign effectiveness
- Monitor cost per lead (CPL), cost per sales-qualified lead (SQL), and pipeline contribution through ongoing A/B testing and performance reporting
- Manage HubSpot operations, including workflows, forms, lead scoring, lifecycle stages, and marketing automation
- Improve lead routing, Sales handoffs, and data quality to support a more efficient conversion process
- Maintain UTM tracking standards and build attribution models and full-funnel dashboards that provide actionable insights to leadership
- Oversee marketing technology integrations and ensure email marketing compliance with GDPR, CAN-SPAM, and CASL
- Partner with Sales and Marketing to improve campaign performance, lead management, and reporting accuracy
What we're looking for
- 3–5 years of experience in B2B performance marketing and marketing operations, ideally in a technology or SaaS environment
- Hands-on expertise with LinkedIn Ads and Google Ads, including campaign management, optimization, and budget ownership
- Strong HubSpot administration skills, including marketing automation, lead scoring, workflows, and lifecycle management
- Familiarity with account-based marketing (ABM), intent data, and audience segmentation
- Proven ability to analyze marketing performance, build attribution models, and report on funnel and pipeline metrics
- Practical experience using AI tools to improve everyday marketing workflows, efficiency, and campaign execution
- Strong attention to detail, analytical thinking, and the ability to manage competing priorities independently
- A proactive, results-oriented approach with a willingness to test, learn, and continuously improve
Nice to have
- Experience in AI, machine learning, data, or related technology industries
- Familiarity with Salesforce administration or CRM integrations
- Knowledge of SQL or business intelligence tools such as Looker Studio or Tableau
- HubSpot, Google Ads, or LinkedIn Marketing certifications
Your team
Demand Generation
The role reports to the Director of Demand Generation.
Benefits
- A culture of innovation, collaboration, and excellence
- Work on complex challenges that shape the future of AI across industries and geographies
- A culture that values humility over ego
- Flexibility to deliver in a way that works for you and your team
- Tools, resources, and development opportunities to continue to build your capability over time
Apply
Direct apply at Appen
Opens the job posting at Appen
About Appen
A leader in AI training data for over 30 years
Appen specialises in human generated data to train, fine tune, and evaluate models across generative AI, large language models, computer vision, and speech recognition. Its AI assisted data annotation platform and global crowd of more than 1 million contributors in over 200 countries support model pre training, supervised fine tuning, evaluation and benchmarking, safety and red teaming, and multilingual global expansion.
Key facts
- more than 1 million contributors in over 200 countries
- AI training data
- Has been a leader in AI training data for over 30 years
- Global crowd of more than 1 million contributors in over 200 countries
- Supports model pre training, supervised fine tuning, evaluation and benchmarking, safety and red teaming, and multilingual global expansion
What they value
- Innovation
- Collaboration
- Excellence
- Curiosity
- Accountability
- Humility over ego