Product Marketing Manager
Job description
Product Marketing Manager at BLP Digital, owning positioning, messaging, competitive intelligence and sales enablement for an agentic process automation platform aimed at finance and operations buyers. A hands-on individual contributor role at the center of how blp goes to market.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Zurich
- Languages
- English – fluent, German
What you'll do
- Maintain and evolve blp's messaging house: value proposition, pillars, proof points, and persona-specific narratives, and enforce its consistent use across web, decks, campaigns, and sales conversations.
- Own battlecards and competitive positioning against ERP workflow automation, RPA, IDP/point-AI solutions, and adjacent AI platforms; keep sales ahead of competitor moves and objection patterns.
- Create and maintain the core sales toolkit - first-meeting decks, discovery guides, objection handling, ROI narratives, and persona playbooks for CFO, COO, shared services, and process excellence audiences.
- Continuously refine understanding of buying committees, triggers (ERP transformation, e-invoicing mandates, shared-services efficiency programs), and where we win and lose - grounded in win/loss analysis and field feedback.
- Turn platform capabilities and new workflow coverage into launch narratives, internal enablement, and external announcements that land with executive buyers.
- Supply campaigns, events, and content marketing with differentiated angles, from executive-facing reports to industry-specific value narratives.
- Bring buyer, analyst, and competitive insight back into product and leadership discussions to sharpen framing and packaging.
What we're looking for
- 5–8 years in B2B software marketing, with at least 3 years in product marketing for enterprise SaaS - ideally in ERP-adjacent, finance operations, automation, or applied-AI categories.
- Proven ability to market to economic buyers: write for CFOs, CIOs/CTOs, and COOs in the language of cost, productivity, working capital, and EBIT - not features.
- Strong competitive instincts: experience building battlecards and positioning in crowded categories, and translating technical differentiation into commercial arguments.
- A portfolio of enablement assets that sales teams actually used - measuring work by win rates and message adoption, not asset counts.
- Analytical rigor: comfortable with win/loss analysis, market and analyst research, and grounding messaging claims in defensible evidence.
- Excellent writing and presentation craft in English.
- Enough technical depth to understand ERP processes, AI agents, and enterprise integration well enough to challenge product - and simplify it for buyers.
Nice to have
- German is a strong plus for our DACH-concentrated customer base.
Benefits
Category-defining work: agentic process automation is being defined now, and you will shape how the market understands it.
Scope and access: a seat at the table with product, sales leadership, and the executive team, and your work goes straight into deals and board narratives.
A company at an inflection point: a strong European base, fresh US market entry, and a proven platform to build the story on.
- Real substance: 550+ enterprise customers and measurable outcomes mean your positioning rests on proof, not promises.
Apply
Direct apply at BLP Digital AG
Opens the job posting at BLP Digital AG
About BLP Digital AG
Join BLP and help make the world's business processes autonomous!
Our agentic platform helps finance and operations teams worldwide remove manual work from their core business processes, so work runs end-to-end with greater control and significant productivity gains.
Mission
Help make the world's business processes autonomous.
Key facts
- 550+ enterprise customers
- Zürich's Bahnhofstrasse
- SaaS / agentic process automation
- Over 550 enterprise customers use BLP across 1,300+ deployed projects.
- In the processes we automate, customers achieve productivity improvements of 5 to 10 times.
- BLP remains majority employee-owned, with Goldman Sachs holding a minority stake as a growth investor.
- One of Switzerland's fastest-growing SaaS scale-ups.
- Expanding globally, with a growing presence across Europe and North America.
- Customer base includes Fortune 500 companies.
Partners & customers