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Product Marketing Manager
InvGate
Contract type
Ongoing
Work mode
Remote
Experience
3 years
Job description
Product Marketing Manager at InvGate responsible for leading positioning and messaging strategy for InvGate Asset Management solutions and bridging product, sales, marketing and customer success teams.
At a glance
- Work mode
- Remote
- Languages
- English, Spanish
What you'll do
- Lead the positioning & messaging strategy for InvGate Asset Management solutions, aligning with company guidelines and brand positioning
- Collaborate with cross-functional teams to ensure consistency and accuracy in product messaging across all channels
- Keep collateral up-to-date with the latest product features, benefits, and positioning
- Create interactive product demos to showcase the most appealing use cases our clients and prospects are looking for
- Collaborate with the Marketing team to craft copy for the company website, ensuring alignment with overall marketing and product messaging
- Collaborate with design and content teams to create collateral that resonates with target audiences
- Keep a regular cadence with Product teams to stay informed about product usage, enhancements, and roadmap
- Be the "Voice of the Customer" for the product team conducting customer interviews, doing research and talking to industry experts
- Act as a liaison between GTM teams and Product teams, ensuring our go-to-market strategies align with product development timelines and goals
- Conduct ongoing competitive analysis (you'll have access to Klue) to understand market trends, positioning, and messaging strategies
- Use insights gained to refine and enhance InvGate's product messaging for a competitive edge
What we're looking for
- Bilingual - English and Spanish
- Proven experience in Product Marketing or transferable skills, preferably in the B2B software or technology industry
- Strong written and verbal communication skills with the ability to translate technical concepts into compelling messaging
- Ability to multitask, prioritize, and manage time effectively in a fast-paced environment
- Proven ability to collaborate effectively with cross-functional teams
Nice to have
- Experience launching a Product or Start-up is a big plus
Benefits
- Career development opportunities
- English lessons
- Extended PTO
Apply
Direct apply at InvGate
Opens the job posting at InvGate