REMOTE: Regional Marketing Program Manager, EMEA (Western Europe)

Marrina Decisions

Contract type

Ongoing

Work mode

Remote · Western Europe

Experience

Mid-level · 3+ years

Job description

A mid-level Regional Marketing Program Manager role driving B2B event marketing strategy across Western Europe, including partner workshops, customer summits and webinars. The role combines event logistics, partner and customer engagement, copywriting and regional email marketing for the digital mapping and location intelligence space.

At a glance

Work mode: Remote · Western Europe
Languages: English – fluent

What you'll do

Plan, coordinate, and execute a robust calendar of regional marketing events across Western Europe, including in-person customer events, partner roadshows, and virtual webinars
Manage end-to-end event logistics, including platform setup for webinars, venue coordination, vendor management, and budget tracking
Develop and manage comprehensive task lists and timelines to ensure flawless execution of all event components
Act as the primary marketing liaison for regional partners, collaborating on co-marketing initiatives, joint events, and shared webinars
Run point on communications with prospective customers and VIPs prior to, during, and after events to ensure a premium brand experience
Align with the regional sales team to ensure event attendees are effectively tracked, scored, and handed off for follow-up
Draft sharp, engaging copy for event registration landing pages, promotional social media posts, and webinar abstracts
Adapt global marketing messaging to resonate with a B2B Western European audience within the mapping/geospatial tech ecosystem
Lead regional email marketing campaigns to drive event registrations, coordinate pre-event reminders, and manage post-event nurture sequences
Build, test, and deploy emails using our team which supports our marketing automation platform, continuously optimizing for open rates and conversions

What we're looking for

3–5 years of experience in B2B marketing, specifically focusing on event marketing, field marketing, or program management
Proven track record of managing both virtual webinars (e.g., Zoom, ON24) and in-person events or trade shows
Excellent copywriting skills with the ability to distill technical B2B concepts into clear, action-oriented event promotions and emails
Hands-on experience with marketing metrics and pulling and analyzing reports
Exceptional organizational and task-management skills
Comfortable leading calls with external partners and presenting plans to internal stakeholders
Ability to work autonomously in a remote or hybrid environment across Western European time zones
Fluent in English (written and spoken)

Nice to have

Previous experience or a strong understanding of the B2B SaaS, mapping technology, GIS, or location intelligence space
Fluency in an additional Western European language (e.g., German, French)

Your team

marketing team

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