Senior Category Manager - Beauty (all genders)
Job description
As Senior Category Manager – Beauty, you lead beauty clients and scale them on TikTok Shop, developing category and client strategies and coordinating a project team of creator and shop managers.
At a glance
- Work mode
- Remote · Germany
- Languages
- German
What you'll do
- Lead various beauty clients of the TikTok Shop department and act as first point of contact
- As client lead, own the growth of clients and their categories such as skincare, make-up, haircare and beauty tools
- Develop category and client strategies with individual goals and translate them into clear measures and roadmaps
- Coordinate the project team of creator managers and shop managers
- Analyze category trends, competitors and bestsellers on TikTok Shop and derive assortment, pricing and bundle strategies
- Plan, run and evaluate campaigns and promotions such as mega sales, live shopping and launches
- Translate viral beauty hits and TikTok trends into concrete campaigns
- Keep track of all client to-dos and implement them with the TikTok Shop team
- Meet timelines and ensure the client is informed and advised at every step
- Create new standards and implement them for clients
- Monitor project KPIs such as GMV, conversion and category shares, set up and present reports and derive measures
What we're looking for
- At least five years of agency experience successfully leading and scaling own clients, e.g. as performance marketer, social media manager, influencer manager or category manager
- Ideally experience in a fast-growing environment or a marketing agency
- No TikTok Shop background required, but genuine interest in the platform and how creator commerce works
- Strategic thinking: recognize category trends early and develop growth opportunities
- Organizational talent: keep an overview while managing multiple creators, brands and deadlines
- Strong communication: speak with creators at eye level and with clients professionally
- Data affinity: enjoy working with numbers and making better decisions based on them
- Hands-on mentality: act without waiting for instructions
Nice to have
- Experience in the beauty or cosmetics industry is a plus
Your team
TikTok Shop Department
Team of creator managers and shop managers building creator networks and scaling TikTok Shop strategies
Benefits
A demanding, dynamic and challenging work environment at one of the leading and largest Meta & TikTok performance marketing agencies in the German-speaking region
- Top-equipped TikTok Shop studio for clients' live streams
- Dynamic team with a strong hands-on mentality and self-initiative
- 450 m² loft office, relaxed working atmosphere and the coolest team events
- Technical equipment with the latest Apple products
- 30 days of vacation
- Mobility and sport: KVB JobTicket, Urban Sports Club membership, bikes, fitness studio
- Feel good: warm lunch, healthy snack bar, free drinks & ADBAKER coffee, gaming corner
How to get hired
- 1Contact person: Lukas Hildebrandt, Business Operations Lead
Apply
About ADBAKER
Driving the future of Social Commerce by building and scaling high-performance TikTok Shop strategies
One of the leading and largest Meta & TikTok performance marketing agencies in the German-speaking region, with a TikTok Shop studio and a 450 m² loft office
Mission
Build creator networks that not only produce content but drive real revenue, as one of the leading TikTok Shop agencies in Germany
Key facts
- Performance Marketing / Social Commerce
- One of the leading TikTok Shop agencies in Germany
- Has a top-equipped TikTok Shop studio for live streams
- 450 m² loft office
What they value
- Strong hands-on mentality and self-initiative