Senior Creative Strategist (m/f/d)
Job description
Senior Creative Strategist at Yepoda, sitting between performance marketing and the creative team to translate paid social data into creative direction, briefs, and testing roadmaps.
At a glance
- Work mode
- Hybrid
- Languages
- English – fluent
What you'll do
- Deliver detailed, actionable creative briefs, direct-response copy, and frame-by-frame storyboards for the design team.
- Monitor day-to-day micro-metrics (thumb-stop ratios, 3-second hold rates, CTR) to rapidly diagnose asset performance and propose modular iterations.
- Act as the bridge between performance and creative by streamlining the asset request pipeline and managing the feedback loop between media buyers and designers.
- Supply the in-house production and influencer teams with data-backed insights, winning hooks, and performance trends to guide their shoots.
- Proactively design and build A/B testing roadmaps for new hooks, visual formats, and messaging angles.
- Define and map specific creative concepts and angles to targeted consumer personas for both evergreen (BAU) and seasonal campaigns.
- Spot native platform trends by maintaining a swipe file of Meta vs. TikTok content and mapping competitor strategies.
- Present monthly reviews by synthesizing weekly learnings into macro-level creative presentations for stakeholders.
- Own post-click/CRO alignment by auditing and advising on e-commerce landing pages to ensure the post-click experience matches the ad narrative.
- Build secondary channel playbooks by adapting winning Meta/TikTok creatives for expansion channels like Pinterest, Snapchat, or Reddit.
What we're looking for
- 4+ years of experience in a creative strategy or content strategy, ideally within a D2C or e-commerce brand and in touch with performance marketing.
- Proven experience optimizing paid social creative assets for Meta and/or TikTok, with a strong understanding of how platform algorithms use creative signals to define audience targeting.
- Comfortable working with performance data (thumb-stop ratios, hold rates, CTR) to diagnose what's working and translate it into new creative angles, not just report on it.
- Experience writing creative briefs, scripts, or storyboards for a design team.
- Strong cross-functional collaborator, comfortable aligning performance marketing, design, content, and influencer teams around a shared creative direction.
- Familiarity with workflow and creative analytics tools (e.g. Motion or similar).
- Fluent in English.
Nice to have
- Visual production skills (e.g. Canva) are a plus but not required.
- Italian or French language is a plus.
Benefits
Accelerate Your Career: Take on responsibility from day 1, with room for professional growth and advancement as the company continues to expand.
Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog-friendly office, with free drinks and snacks.
We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default.
Employee Discounts: You'll get to enjoy the Yepoda products at a discount and share it with friends and family to keep your glow going!
Unique Add Ons: A monthly benefits budget that's yours to spend. Through the Probonio app you pick what actually fits your lifestyle.
- Dynamic Environment: The opportunity to work in a start-up environment surrounded by a passionate and dedicated team.
- Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery.
Apply
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About Yepoda
Clean K-Beauty Innovation. No compromises.
Yepoda is a clean K-Beauty brand that makes Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Products are available through the own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores.
Key facts
- 140+
- 2020
- Berlin, Germany
- K-Beauty / skincare
- Clinically tested, 100% vegan, formulated above EU standards
- Certified B Corp™
- 1% for the Planet member
- Products available at Sephora Europe since March 2025, online and in over 650 stores
- Team of 140+ individuals from around the world
Partners & customers
What they value
- Sustainability
- Flat hierarchies
- Trust by default