Senior CRO Designer, Paywalls and Funnels
Job description
Senior CRO Designer, Paywalls & Funnels at RevenueCat, designing and building high-converting paywalls, onboarding flows, and purchase funnels for mobile apps using RevenueCat's no-code builders and experimentation tools. The role partners directly with customers and prospects to improve conversion and subscription outcomes.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · APAC, EMEA, Canada, USA
What you'll do
- Use RevenueCat's paywall and experiment builders to design, configure, and ship paywalls, onboarding flows, upgrade paths, and win-back experiences for mobile apps across categories
- Translate brands and product value props into clear, compelling paywall layouts, messaging, and pricing presentations
- Run structured discovery with customers and prospects to understand their business model, audience, and constraints
- Propose experiment plans (e.g., value prop framing, pricing presentation, trial vs. no-trial, placement and timing of paywalls)
- Partner with apps to launch multivariate tests and interpret results, using RevenueCat's analytics and experimentation tooling
- Distill what's working across projects into reusable templates, checklists, and patterns that can be implemented directly in RevenueCat's builders
- Work with Product to inform paywall components, presets, and default templates
- Collaborate with Growth Advocacy and Content teams to turn project learnings into example paywalls and funnel templates, blog posts, guides, best-practice documentation, webinars, live reviews, and conference talks or workshops
- Participate in public-facing sessions (e.g., teardown streams, office hours) as a visible expert on monetization UX
- Advise Sales, Customer Success, and Support on paywall and funnel best practices
- Provide feedback to Product & Engineering on how practitioners use the builders in the wild
What we're looking for
- Track record of shipping real paywalls and funnels that move business metrics, not just portfolios
- 5–8+ years designing consumer mobile experiences, with a substantial portion spent on subscription or purchase flows (e.g., paywalls, onboarding, upgrade/upsell, win-back, account limits)
- Experience either at a mobile app studio / product team owning monetization UX, or at an agency/consultancy repeatedly designing and optimizing paywalls and funnels for multiple apps
- Comfort defining hypotheses, success metrics, and test plans (e.g., CVR, trial start rate, activation, LTV)
- Experience using analytics and experimentation tools to interpret results and iterate quickly
- Ability to balance conversion gains with long-term user trust and platform guidelines
- Excellent interaction and visual design chops for small screens and high-stakes surfaces (like paywalls and purchase flows)
- Strong UX writing instincts for concise, value-focused copy and pricing messaging
- Proficiency in modern design tools (e.g. Figma) and comfort translating designs into no-code builder configurations
- Confidence leading workshops, design reviews, and strategy sessions with customers and prospects
- Ability to present options, pros/cons, and trade-offs to both designers and non-designer stakeholders (founders, PMs, marketers)
- Great written communication for async collaboration in a remote team
- Energized by the mission to help developers make more money
- Work iteratively and ship value quickly rather than waiting for perfection
- Ownership mentality: sees broken or unclear experiences and feels compelled to improve them
- Comfortable working in a fully remote, distributed team and collaborating across time zones
Your team
Customer Growth org
A cross-functional group of app monetization subject matter experts who partner directly with RevenueCat customers and prospects, designing and implementing high-impact paywalls, onboarding flows, and purchase funnels using RevenueCat's no-code builders and experimentation tools.
Benefits
- Competitive equity in a fast-growing, Series C startup backed by top-tier investors, including Y Combinator
- 10-year window to exercise vested equity options
- A fully remote environment designed around autonomy and flexibility
- 4-5 weeks of flexible time off annually
- Paid desk at a co-working space
- Workspace budget and continuous learning stipend
Apply
About RevenueCat
The default monetization platform for mobile
RevenueCat gives app businesses the infrastructure and tools to build, run, and improve their monetization. Since graduating from YC's S18 batch, they've grown into the default monetization platform for mobile, present in 50%+ of newly shipped subscription apps, processing $16B+ in annual purchase volume, and helping everyone from a solo developer to the OpenAI mobile team understand and grow their revenue.
Mission
Help app businesses build, run, and improve their monetization
Key facts
- 150+ people
- Mobile app monetization platform
- Graduated from YC's S18 batch
- In 50%+ of newly shipped subscription apps
- Processes $16B+ in annual purchase volume
- Remote-first team of 150+ people across 25+ countries
- Series C startup backed by top-tier investors, including Y Combinator
Partners & customers
What they value
- Customer Obsession
- Always Be Shipping
- Own It
- Balance