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Senior Data Insights Consultant
Contract type
Ongoing
Work mode
Hybrid · 4 days/week in office · London, United Kingdom
Experience
Senior · 5+ years
Job description
Senior Data Insights Consultant in VML's Technology and Data team, advising clients on data-driven decisions and delivering complex data solutions and integrations for campaign platforms.
At a glance
- Employment
- Full-time
- Work mode
- Hybrid · 4 days/week in office · London, United Kingdom
- Languages
- English – fluent
What you'll do
- Architecting, building, and delivering value-adding insights solutions, serving as a key advisor to clients on how to leverage their data assets to optimize large-scale communication strategies
- Performing advanced analysis to uncover actionable patterns, trends, and opportunities that directly inform client strategy and decision-making
- Designing and running test-and-learn programs (A/B tests, incrementality, holdouts) across channels to measure impact and continuously optimize communication performance
- Partnering with senior stakeholders to define strategic business questions and translating them into robust analytical frameworks and data roadmaps
- Supporting or leading the data-stream on complex, large-scale projects with globally recognised brands, ensuring that data solutions and integrations are designed and delivered for scalability and business impact
- Driving ongoing proactive client ideation — identifying new opportunities, use cases, and data-driven initiatives that help clients grow their business
- Helping drive agentic AI adoption, exploring and embedding agentic solutions into data and insights workflows to enhance efficiency and client value
- Providing answers and insights to business-related questions via automated reporting solutions as well as ad-hoc data analyses, including building reports and insights dashboards within marketing platforms such as Adobe and Salesforce
- Mentoring, reviewing, and advising less senior team members — elevating quality, fostering technical excellence, and supporting their professional growth
- Collaborating with highly skilled specialists including Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists and Marketing Operations experts to service clients coherently
What we're looking for
- A minimum of 5 years of experience in a consultant/business liaison role related to data, BI, analytics or reporting solutions
- Can independently design, build, and optimize modern analytics solutions that are scalable, maintainable, and ready for real-world production use
- Write, debug, and optimize complex SQL queries, ensuring clarity, efficiency, and production readiness
- Design and build scalable dimensional data models from raw source systems (fact/dimension structures, performance-aware design)
- Apply strong data modelling principles, governance standards and practices that ensure data accuracy, consistency, and security
- Develop and manage DBT transformations using layered architecture, including testing and documentation best practices
- Build production-ready Power BI semantic models and dashboards, including advanced DAX measures, performance optimization, and secure data access (RLS)
- Work collaboratively using GitHub, following structured branching, pull request, and code review workflows
- Familiarity with or a strong interest in the application of AI and agentic frameworks, and machine learning principles to generate conversational analytics, predictive and advanced marketing insights
- Comfortable working in modern cloud data environments (e.g., Snowflake, BigQuery, Databricks, Fabric)
- Understanding the data structures and reporting capabilities within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud)
- Technical stakeholder management and influence: a proven ability to build trust and act as a strategic partner to senior-level clients and internal leaders
- Exceptional written and verbal communication skills in English, with the ability to articulate complex data concepts and insights into clear, compelling narratives for both technical and senior business audiences
- Consultative and solutions-oriented mindset: the ability to critically assess complex business challenges, ask probing questions to uncover root causes, and propose robust, data-driven solutions
- Leadership and mentorship: proven experience in coaching and mentoring junior team members
- Autonomy and critical thinking: a self-starter who can think critically, identify issues and opportunities autonomously, and take the initiative to propose and implement corrective actions
- Strong consultancy mindset, demonstrating resilience, curiosity, and an eager-to-learn attitude
- Strong business acumen, allowing you to understand and anticipate client needs effectively
- Outgoing and love being part of interdisciplinary projects and solutions
- Eager to learn and quick to understand the complexity of high-tech dialogues and solutions
- Drive, enthusiasm, and technical credibility to act as the primary data and insights advisor for senior client leadership
Nice to have
- Consulting, agency experience or marketing domain knowledge
- Ability to build and deliver reports and insights dashboards natively within major marketing and martech platforms (e.g., Adobe Campaign/AJO, Salesforce Marketing Cloud)
Your team
Technology and Data team
A team of hands-on Data Insights Consultants, Data Scientists and Data Engineers who are passionate about bringing value and knowledge from data, unlocking insights through analytics and making that insight applicable in 1:1 data-driven communication and CRM, collaborating closely with experts from Strategy or Creative backgrounds.
Apply
Direct apply at Wundermanthompson
Opens the job posting at Wundermanthompson
About VML
A global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. VML's global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP.
Mission
Guided by a Human First philosophy, VML creates connected brands that drive growth
Key facts
- 30,000+ employees across 150+ offices in 60+ markets
- Creative and marketing services
- Consistently ranks among the world's leading creative companies, including the WARC Creative 100
- Global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore
- Part of WPP, powered by the agentic marketing platform WPP Open
- VML MAP is a Centre of Excellence with 1000+ technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities
- Adopted a hybrid approach, with teams in the office an average of four days a week
What they value
- Human First
- Connection
- Belonging
- The power of differences
- Respect