W
Senior Data & Insights Executive
Contract type
Ongoing
Work mode
Hybrid · United Kingdom
Experience
Mid-level · 2+ years
Job description
An early-career Intelligence and Insights role within The Goat Agency, part of WPP Media, supporting research and insight development for influencer and social campaigns. The role turns consumer, social, creator and competitor research into clear insight stories and practical recommendations for campaign planning.
At a glance
- Work mode
- Hybrid · United Kingdom
What you'll do
- Conduct desk research using reliable sources to support campaign briefs, pitches, reports and strategic projects
- Monitor social conversations, creator activity, competitor behaviour and category developments to identify relevant insights
- Help produce regular intelligence outputs, including trend reports, competitor reviews, audience summaries and campaign learnings
- Gather and organise information from internal and external sources, ensuring findings are clearly documented and easy to understand
- Support the maintenance of campaign tracking documents, research libraries and shared intelligence resources
- Ensure campaigns and relevant information are added promptly to internal platforms, following up with stakeholders when details are missing
- Identify meaningful themes and patterns within research, social conversations and campaign information
- Help turn observations into insights by explaining what is happening, why it matters and how brands could respond
- Sense-check findings to ensure conclusions are supported by appropriate evidence
- Check sources, calculations, formatting and written outputs carefully before sharing work
- Develop working knowledge of core intelligence, campaign and reporting applications, including Benchmark Index, Performance Analyser and Deliverables Calculator
- Use social listening, audience intelligence and research tools to gather information and identify relevant trends
- Use Excel or Google Sheets for organising information, completing basic analysis and producing clear summaries
- Navigate BI and internal reporting tools to access existing information and dashboards
- Share feedback on internal tools and processes to help improve usability and team efficiency
- Work closely with colleagues across Intelligence and Insights, Strategy, Campaigns and other relevant teams
- Participate in team discussions and contribute a curious, audience-focused perspective
- Take ownership of personal development and actively build knowledge of the influencer marketing and social media landscape
What we're looking for
- One to two years of experience in marketing, consumer research, social media, influencer marketing, media, strategy or insights, preferably within an agency or brand environment
- A strong interest in consumer behaviour, social media, creators, culture and emerging trends
- Curiosity and critical-thinking skills, with the ability to look beyond surface-level observations and consider why something matters
- Some experience conducting desk research, competitor analysis, social listening or campaign reporting
- An ability to turn research and information into clear, concise and engaging stories
- Good written and verbal communication skills, with a willingness to build confidence in presenting findings
- Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines
- Working knowledge of Excel or Google Sheets
- A proactive, collaborative and solution-focused approach, with a willingness to ask questions and learn
- Right to work in the UK
Nice to have
- Experience with social listening, research or audience intelligence tools would be beneficial but is not essential
Your team
Intelligence and Insights team, The Goat Agency
The Goat Agency is a leading brand within WPP Media, delivering influencer and creator-led campaigns in more than 70 countries with over 650 social natives worldwide.
Benefits
- Competitive medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
Apply
About WPP Media
The trusted growth partner for the world's leading brands
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Key facts
- Media and advertising
- WPP Media is WPP's AI-driven media operating unit
- Connected through WPP Open and powered by Open Intelligence
- The Goat Agency delivers award-winning campaigns in more than 70 countries
- The Goat Agency has over 650 social natives worldwide
What they value
- Be Extraordinary
- Lead Optimistically
- Championing Growth and Development
- Create an Open environment