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Senior Director, Brand Partnerships EMEA
Equativ
Contract type
Ongoing
Work mode
Remote
Experience
Lead / principal · 10+ years
Job description
Senior Director EMEA, Brand Partnerships at Equativ, reporting to the VP Demand, EMEA. The role is to define and lead Equativ's EMEA Brand Partnerships strategy, building direct relationships with brands and senior marketers while complementing existing agency relationships.
At a glance
- Work mode
- Remote
- Languages
- English
What you'll do
- Define and lead Equativ's EMEA Brand Partnerships strategy, identifying priority brands, verticals and markets, and building a scalable plan to strengthen Equativ's position with advertisers across the region.
- Build senior relationships with leading brands, engaging CMOs, Media Directors, Digital, Programmatic and Marketing leaders to understand their priorities and position Equativ as a strategic partner across programmatic, CTV, data, curation, commerce media and omnichannel activation.
- Work closely with Equativ's agency teams and partners to ensure Brand Direct initiatives complement — rather than compete with — existing agency relationships; develop coordinated account strategies for shared clients and identify opportunities to create incremental value for both brands and their agencies.
- Develop strategic commercial partnerships, from initial engagement through proposals, joint business plans, pilots and long-term agreements, while building a strong pipeline of advertiser opportunities across EMEA.
- Act as the voice of the advertiser within Equativ, bringing market insight back to Product, Marketing and Commercial teams, helping shape Equativ's proposition and representing the company across key advertiser forums, industry events and senior-level conversations.
What we're looking for
- 10+ years of experience in advertising technology, digital media, programmatic advertising, media, data or a related sector.
- A strong and active network of senior brand-side relationships across EMEA, particularly among CMOs, Media Directors, Heads of Digital, Programmatic and Marketing.
- A proven track record of opening doors and building meaningful commercial relationships directly with major advertisers.
- Deep knowledge of the European advertising ecosystem and a strong understanding of how brands, agency holding companies, independent agencies, trading desks and technology platforms work together.
- Strong knowledge of programmatic advertising and the broader adtech ecosystem, including DSPs, SSPs, CTV, data, identity, curation and omnichannel media.
- Experience developing sophisticated strategic partnerships, annual agreements or Joint Business Plans with large advertisers.
- A demonstrated ability to turn senior relationships into measurable commercial outcomes.
- The ability to navigate complex brand/agency dynamics with diplomacy, transparency and sound commercial judgement.
- Strong executive presence and the ability to engage credibly with C-level marketing executives.
- An entrepreneurial mindset: comfortable building a strategy and operating model where there is not yet a complete playbook.
- Excellent communication, presentation and negotiation skills.
- Strong internal collaboration skills and the ability to bring multiple stakeholders together around shared commercial objectives.
- A willingness to travel regularly across EMEA.
Your team
EMEA Demand team
Responsible for growing relationships with agencies, advertisers, DSPs and other demand partners across the region, helping them leverage Equativ's full suite of omnichannel advertising solutions.