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Senior E-Commerce / D2C Manager (m/w/d)
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · Not stated
Level inferred from job title
Job description
You will take full ownership of Patronus's D2C online shop, leading a team of seven and driving growth and profitability.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Remote · Germany
- Languages
- German – fluent, English – fluent
- Pay
- EUR 70,000 – 85,000 / year
What you'll do
- Find growth opportunities in the shop and new channels and execute them consistently
- Own the D2C contribution margin: ad costs, prices, bundles, discount campaigns and margins
- Plan weekly campaigns and the shop assortment around pest season
- Lead seven direct reports across video editing, design, web and app development, customer service and CRM
- Manage agencies, currently for Google Ads and TikTok, set goals and challenge results
- Ensure clear priorities, binding cadence and good briefings so the team can work quickly and independently
- Develop concepts for product pages, post-purchase upsell pages and landing pages, including feedback loops with design and development
- Plan A/B tests, evaluate them properly and implement what wins
- Own the quality of product pages: content, product data, comparisons and required product information
- Write scripts and briefings for video ads, reels and static creatives and put them into production
- Research what really moves customers for each pest and derive messages, hooks and sales arguments
- Own blog, SEO and other content that works for the shop
- Manage email marketing, customer loyalty and the loyalty program to increase repeat purchases and customer value
- Work closely with customer service and turn customer feedback into shop improvements
- Make decisions based on clean numbers, using tracking, attribution and the company's own dashboard
- Use AI purposefully to improve, rebuild and document processes and build your own tools with AI when needed
What we're looking for
- Several years of experience in D2C or e-commerce, ideally with own responsibility for revenue or results
- Confident handling of performance marketing and metrics, including calculating allowable customer acquisition cost
- Experience leading teams, preferably remote and across countries
- A feel for copy that sells and creatives that work
- Noticeable enthusiasm for AI and willingness to fundamentally change your way of working with it
- Fluent German in speech and writing and fluent English
Nice to have
- Experience with advertorials, native ads and direct-response marketing
- Knowledge of WooCommerce/WordPress, Google Analytics 4 and Google Tag Manager
- Experience with Klaviyo, TikTok Shop or A/B testing programs
- Basic understanding of advertising law, ideally for regulated products
Benefits
- Real responsibility: you decide yourself on budgets, agencies and campaigns
- All AI tools you need are paid for
- Lean structures with direct collaboration with the founders and fast decisions
- Innovative, international team that already works AI-supported
- Remote work with residence in Germany, workation in the EU abroad by arrangement
- 30 days vacation
- Hardware of your choice
- Training budget for conferences, courses and communities
- On-site meetings with the founders, as desired and arranged
How to get hired
- 1Step 1: Short introductory conversation
- 2Step 2: Practical case task from our shop
- 3Step 3: Final conversation with the founders
Apply
About Patronus
Patronus helps people get rid of pests in their own home themselves
Since 2020 Patronus sells directly to customers via its own online shop, TikTok Shop and Amazon, with a remote team across Germany, Georgia, Indonesia and Pakistan.
Mission
Help people get rid of pests at home themselves with effective products, clear instructions and advice
Key facts
- 2020
- Sells directly to customers via its own online shop patronus-shop.de, TikTok Shop and Amazon
- Team works remotely from Germany, Georgia, Indonesia and Pakistan
- AI is part of everyday work, used to build evaluations, automations and internal tools
What they value
- AI is not a future topic but everyday practice
- Lean structures, short paths and fast decisions