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Senior Google Ads Strategist - 26100501
Contract type
Ongoing
Work mode
Remote · Europe
Experience
Senior · 5+ years
Job description
Senior Google Ads Strategist role at a marketing agency serving home-service contractors, owning portfolios of Google Ads and Microsoft Ads accounts. The role focuses on generating qualified leads for small-budget, often seasonal local businesses.
At a glance
- Employment
- Full-time
- Work mode
- Remote · Europe
- Languages
- English – fluent
What you'll do
- Manage campaign structure, budgets, bidding, keywords, negative keywords, ad copy, and landing page improvements across Google Ads and Microsoft Ads
- Proactively monitor lead volume, cost per lead, lead quality, and conversion tracking before a client raises a concern
- Investigate whether declining performance comes from tracking issues, search queries, bidding, landing pages, competition, seasonality, or account changes
- Each Monday, prepare a written analysis and revision plan for priority accounts, explain expected outcomes, and review actual results the following week
- Use the appropriate year-over-year period to assess seasonal performance and distinguish meaningful trends from short-term fluctuations
- Record what you changed and why, turn repeatable solutions into SOPs, and share useful findings with the team
- Independently make day-to-day account decisions; revision plans for accounts on the weekly priority list must be reviewed with your manager before implementation
- Manage approximately 20–30 accounts, typically spending $2,000–$4,000 per month each
What we're looking for
- 5+ years of hands-on Google Ads experience, with strong Search campaign expertise and experience generating leads for local or service businesses
- Google Ads as primary specialism, with the ability to manage Microsoft Ads accounts
- Experience independently managing multiple accounts; agency or freelance experience is particularly relevant
- Strong analytical judgment with small budgets and low conversion volumes
- Confidence diagnosing conversion tracking issues and learning new analytics tools
- Clear documentation habits and the ability to explain decisions
- Strong English for team collaboration, written analysis, and occasional client emails
- Proactive, collaborative approach: take ownership, raise issues early, and remain open to feedback
- Availability for at least four hours of overlap with US Eastern Time
Nice to have
- Experience with home-service contractor accounts
Benefits
15 days of paid time off in the first year, plus one additional day for each year with the company; allowance includes sick and personal days and is prorated by start date
Paid holidays: New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Black Friday, and the Christmas Eve–New Year period
- Fully remote work for candidates based in Europe
- Performance bonuses paid in May and November, up to 10% of annual salary, based on achieving KPIs
- A company closure during the final week of the year
- Authority to manage your accounts and a manager who values collaboration and informed decisions
How to get hired
- 1Recruiter interview
- 2Conversation with the hiring team
- 3Short practical assessment: analyze an account, compare performance against the correct year-over-year period, and explain recommendations
Apply
About RemotelyTalents
A marketing agency helping home-service contractors grow through search marketing. Clients include pressure washing, roofing, exterior cleaning, and Christmas lighting businesses.
Key facts
- Marketing agency
- Hiring two Senior Google Ads Strategists
- Clients are owner-operated home-service businesses
- Accounts typically spend $2,000–$4,000 per month each
- Ads Manager typically works 7 AM–4 PM ET
What they value
- State-of-the-Art Innovation
- Efficiency
- Attention to Detail
- Results Driven
- Collaboration
- Happy Clients