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Senior Growth Marketing Manager
Contract type
Ongoing
Work mode
Hybrid · Rotterdam, Netherlands · Amsterdam, Netherlands
Experience
Senior · 8+ years
Job description
AIHR is looking for an experienced Senior Growth Marketing Manager to accelerate customer acquisition across its B2C and B2B businesses. The role is hands-on, spanning paid media, conversion optimization, email marketing, and new growth initiatives.
At a glance
- Employment
- Full-time · Employee (employment agreement)
- Work mode
- Hybrid · Rotterdam, Netherlands · Amsterdam, Netherlands
What you'll do
- Accelerate customer acquisition across B2C and B2B businesses, working closely with the Head of Growth Marketing and VP of Marketing
- Dive into performance data to understand what's working, what's not, and where the biggest growth opportunities lie
- Work closely with the Performance Marketing Specialist to scale paid acquisition, challenge existing strategies, test new approaches, and support campaign execution
- Collaborate with the CRO Specialist to identify opportunities across landing pages, website journeys, and conversion funnels, turning insights into experiments
- Bring a strong growth perspective to email marketing efforts, analyzing nurture flows, promotional campaigns, and audience segments
- Explore, launch, and scale new acquisition opportunities, including those emerging from the AI- and LLM-driven marketing landscape
- Actively execute initiatives yourself or work closely with the wider team to bring them to life
- Improve HubSpot reporting with the BizOps team to ensure better visibility into acquisition performance
What we're looking for
- 8+ years of experience in growth marketing, with a proven track record of scaling customer acquisition, ideally across both B2C and B2B businesses in SaaS, e-learning, or other high-growth industries
- Demonstrable experience scaling paid acquisition campaigns, including managing or scaling advertising budgets of €100,000+ per month
- Strong analytical and problem-solving skills, with the ability to dive into performance data, identify growth opportunities, and translate insights into actionable initiatives
- A strong understanding of full-funnel marketing, including paid acquisition, CRO, landing page optimization, email marketing, and growth economics such as CAC and LTV
- Strong experience with HubSpot or comparable CRM platforms, including segmentation, automation, lifecycle marketing, attribution, and reporting
- Experience identifying, testing, and scaling new acquisition channels and growth opportunities
- Strong AI proficiency, with experience using ChatGPT and Claude to analyze data, improve workflows, and accelerate execution
- An understanding of how AI and LLMs are changing customer acquisition, with a forward-thinking approach to emerging marketing channels
- A proactive, hands-on approach, with the ability to independently lead and execute initiatives while collaborating effectively with the wider team
- Excellent communication and stakeholder management skills, with a collaborative mindset, openness to feedback, and a hunger to grow
Nice to have
- Experience in event marketing, community-led growth, or account-based marketing (ABM)
Your team
Growth Marketing team
An ambitious, results-driven Growth Marketing team working closely with specialists including a Performance Marketing Specialist, CRO Specialist, B2B Marketer, and Email Marketing team.
Benefits
- A revenue-generating role in a fast-growing scale-up company
- Competitive, benchmarked compensation
- A high degree of autonomy in a vibrant, result-driven, inclusive, and international team
- A beautiful office right across Rotterdam Central Station (Milleniumtower) and a satellite office in Amsterdam
- 26 paid holidays per year + 1 extra day for the first 5 years you work at AIHR
- Exchange any 2 public holiday days for 2 other days of your choice
- Work from anywhere policy, where you can work abroad for 20 days in a calendar year
- Pension plan
- 4 Trust days per year (ad-hoc recovery days)
- Access to OpenUp mental health platform
- Personal development budget, training, and we pay for the books you read
- All public transport expenses covered (NS Business Card)
- MacBook + all other equipment you need to do your work
- Daily lunch prepared by a chef, weekly drinks, and fun team activities
- Free access to the office gym
Apply
Direct apply at AIHR
Opens the job posting at AIHR
About AIHR
Academy to Innovate HR
AIHR (Academy to Innovate HR) is a global e-learning business founded in 2016, providing courses and support to HR professionals. It is an international team of 100+ people with over 30 nationalities.
Mission
To future-proof HR
Key facts
- 100+ people
- 2016
- Rotterdam, Netherlands
- E-learning
- Founded in 2016
- International team of 100+ people with over 30 nationalities
- Office right across Rotterdam Central Station (Milleniumtower) and a satellite office in Amsterdam
- Global e-learning business
What they value
- Excellence
- Innovation
- Hunger to grow
- Friendly
- Enthusiastic
- Great team players
