Senior Growth Marketing Manager

Contract type
Ongoing
Work mode
Hybrid · Rotterdam, Netherlands · Amsterdam, Netherlands
Experience
Senior · 8+ years

Job description

AIHR is looking for an experienced Senior Growth Marketing Manager to accelerate customer acquisition across its B2C and B2B businesses. The role is hands-on, spanning paid media, conversion optimization, email marketing, and new growth initiatives.

At a glance

Employment
Full-time · Employee (employment agreement)
Work mode
Hybrid · Rotterdam, Netherlands · Amsterdam, Netherlands

What you'll do

  • Accelerate customer acquisition across B2C and B2B businesses, working closely with the Head of Growth Marketing and VP of Marketing
  • Dive into performance data to understand what's working, what's not, and where the biggest growth opportunities lie
  • Work closely with the Performance Marketing Specialist to scale paid acquisition, challenge existing strategies, test new approaches, and support campaign execution
  • Collaborate with the CRO Specialist to identify opportunities across landing pages, website journeys, and conversion funnels, turning insights into experiments
  • Bring a strong growth perspective to email marketing efforts, analyzing nurture flows, promotional campaigns, and audience segments
  • Explore, launch, and scale new acquisition opportunities, including those emerging from the AI- and LLM-driven marketing landscape
  • Actively execute initiatives yourself or work closely with the wider team to bring them to life
  • Improve HubSpot reporting with the BizOps team to ensure better visibility into acquisition performance

What we're looking for

  • 8+ years of experience in growth marketing, with a proven track record of scaling customer acquisition, ideally across both B2C and B2B businesses in SaaS, e-learning, or other high-growth industries
  • Demonstrable experience scaling paid acquisition campaigns, including managing or scaling advertising budgets of €100,000+ per month
  • Strong analytical and problem-solving skills, with the ability to dive into performance data, identify growth opportunities, and translate insights into actionable initiatives
  • A strong understanding of full-funnel marketing, including paid acquisition, CRO, landing page optimization, email marketing, and growth economics such as CAC and LTV
  • Strong experience with HubSpot or comparable CRM platforms, including segmentation, automation, lifecycle marketing, attribution, and reporting
  • Experience identifying, testing, and scaling new acquisition channels and growth opportunities
  • Strong AI proficiency, with experience using ChatGPT and Claude to analyze data, improve workflows, and accelerate execution
  • An understanding of how AI and LLMs are changing customer acquisition, with a forward-thinking approach to emerging marketing channels
  • A proactive, hands-on approach, with the ability to independently lead and execute initiatives while collaborating effectively with the wider team
  • Excellent communication and stakeholder management skills, with a collaborative mindset, openness to feedback, and a hunger to grow

Nice to have

  • Experience in event marketing, community-led growth, or account-based marketing (ABM)

Your team

Growth Marketing team

An ambitious, results-driven Growth Marketing team working closely with specialists including a Performance Marketing Specialist, CRO Specialist, B2B Marketer, and Email Marketing team.

Benefits

  • A revenue-generating role in a fast-growing scale-up company
  • Competitive, benchmarked compensation
  • A high degree of autonomy in a vibrant, result-driven, inclusive, and international team
  • A beautiful office right across Rotterdam Central Station (Milleniumtower) and a satellite office in Amsterdam
  • 26 paid holidays per year + 1 extra day for the first 5 years you work at AIHR
  • Exchange any 2 public holiday days for 2 other days of your choice
  • Work from anywhere policy, where you can work abroad for 20 days in a calendar year
  • Pension plan
  • 4 Trust days per year (ad-hoc recovery days)
  • Access to OpenUp mental health platform
  • Personal development budget, training, and we pay for the books you read
  • All public transport expenses covered (NS Business Card)
  • MacBook + all other equipment you need to do your work
  • Daily lunch prepared by a chef, weekly drinks, and fun team activities
  • Free access to the office gym

Apply

Direct apply at AIHR

Opens the job posting at AIHR

About AIHR

Academy to Innovate HR

AIHR (Academy to Innovate HR) is a global e-learning business founded in 2016, providing courses and support to HR professionals. It is an international team of 100+ people with over 30 nationalities.

Mission

To future-proof HR

Key facts

  • 100+ people
  • 2016
  • Rotterdam, Netherlands
  • E-learning
  • Founded in 2016
  • International team of 100+ people with over 30 nationalities
  • Office right across Rotterdam Central Station (Milleniumtower) and a satellite office in Amsterdam
  • Global e-learning business

What they value

  • Excellence
  • Innovation
  • Hunger to grow
  • Friendly
  • Enthusiastic
  • Great team players