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(Senior) Influencer Marketing Manager DACH (m/w/d)

everdrop GmbH
Contract type
Ongoing
Work mode
Remote · Germany
Experience
Senior · 5+ years

Job description

Own and steer a six-figure monthly creator budget as a senior influencer marketing manager, using data and AI to decide where to invest and scale.

At a glance

Employment
Full-time · Employee (employment agreement)
Work mode
Remote · Germany
Languages
German – C1, English

What you'll do

  • Own the majority of the monthly cooperation budget and manage a high-volume creator portfolio
  • Allocate budgets by CAC, NC ROAS and scaling potential and reallocate when numbers demand it
  • Analyze performance across the full funnel and build dashboards and forecasts
  • Lead complex contract and framework negotiations with top creators and agencies
  • Plan testing roadmaps for products, hooks, formats and angles and evaluate them statistically
  • Use AI for creator scouting, scoring, performance analysis, briefing and content analysis
  • Translate data into creative creator briefings and design product bundles and landing pages
  • Act as interface to the performance team, securing usage rights for creator content as ads
  • Expand into new platforms and formats such as TikTok Shop
  • Coach junior colleagues and professionalize processes, benchmarks and reporting

What we're looking for

  • At least 5 years of performance-driven influencer marketing experience in D2C e-commerce or a performance agency
  • Has independently managed a six-figure monthly creator spend
  • Practical AI experience in marketing for analysis, automation or content processes
  • Strong analytical skills with CAC, NC ROAS, CVR, CPM and LTV
  • Existing relationships with creators and agencies in the DACH region
  • Several years of experience with complex contracts and framework agreements
  • A/B testing mindset, isolating variables and thinking in hypotheses
  • Understanding of direct-response principles and psychological conversion triggers
  • German at native level (min. C1) and solid English

Nice to have

  • Experience with TikTok Shop (affiliate, live shopping, GMV tracking)
  • French, Italian and Polish are a plus

Benefits

  • Flexible working hours and home office options
  • 30 days paid vacation plus 24.12 and 31.12 off
  • 2 paid days per year for environmental or social projects
  • Subsidy for company pension scheme
  • Mobile work within the EU for up to 20 days a year
  • Outdoor fitness area next to the office and special EGYM Wellpass rate
  • JobRad leasing
  • Free vegan lunch once a week and coffee from the portafilter machine
  • Monthly voucher for everdrop products in the employee shop
  • Family and friends discount codes for everdrop and other Startups for Tomorrow companies
  • Memberships and discounts via FutureBens & Corporate Benefits
  • A Macbook for the duration of employment and regular team events

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About everdrop GmbH

A fast-growing D2C brand on a mission to sustainably change the world of household and care products

everdrop started in 2020 with cleaning tabs; since then its household and care products have saved over 20 million single-use plastic bottles and thousands of tons of CO2 emissions.

Mission

Help people easily reduce their ecological footprint in the household

Key facts

  • 2020
  • Certified B Corp since 2023
  • Products have saved more than 20 million single-use plastic bottles
  • Office near the Isar in Munich

Partners & customers

DYNOEGYM WellpassJobRadFutureBensCorporate BenefitsStartups for Tomorrow

What they value

  • We are ambitious
  • We take ownership
  • We are solution-oriented
  • We are aware