Senior/Lead Lifecycle Marketing Manager (Full Remote - Netherlands)
Level inferred from job title
Job description
A Senior Lifecycle Marketing Manager role at EverAI to own the full CRM lifecycle and turn it into a major revenue channel across email, push notifications, in-product messaging, and promotions. The role reports directly to the Co-founder and CMO and focuses on onboarding, conversion, repeat purchasing, retention, and reactivation at large scale.
At a glance
- Employment
- Employee or contractor
- Work mode
- Remote · Worldwide
- Languages
- English
What you'll do
- Lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
- Use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase
- Create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers
- Increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing
- Build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity
- Work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel
What we're looking for
- Can show significant improvements personally driven in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers
- Worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue
- Can personally create segments, journeys, experiments, campaign logic, and performance analysis
- Can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate results
- Comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information
- Collaborate directly with technical, creative, and commercial stakeholders in English
- Comfortable working on products powered by uncensored AI models and content
Nice to have
- Worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
- Experience with token, credit, virtual-currency, bonus, or repeat-deposit models
- Built or redesigned CRM in a fast-scaling company
- Uses AI to improve analysis, personalization, experimentation, or content development
Benefits
Monthly allowance of 100 USD for health insurance expenses and access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three family members)
- 4 weeks (20 working days) of PTO per year
- Annual in-person gathering
- Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
- Learning budget for courses, books, conferences, events, or certifications
- Company laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD
- Premium access to ChatGPT, Hugging Face, Claude Code, and other tools
Apply
Direct apply at EverAI
Opens the job posting at EverAI
About EverAI
Building the Future of AI Companionship
EverAI operates the world's largest AI companionship platform, governed by its proprietary moderation system EverGuard. One of the Top 15 largest and fastest-growing AI companies in the world, with 50 million users in 2 years.
Mission
Shaping what it means to connect with AI through safe, ethical, and human-first products.
Key facts
- ≈ 100 people
- AI companionship
- 50 million users in 2 years
- Top 15 largest & fastest-growing AI companies in the world
- Flagship product is the world's largest AI companionship platform
- Governed by EverGuard, a proprietary AI moderation system
- 100% remote team
- Founding team has built and scaled web products from 0 to IPO
What they value
- Ownership
- Velocity
- Radical creativity
- Ethical core