S
Senior Lifecycle Manager
Contract type
Ongoing
Work mode
Remote · London
Experience
Senior · 6+ years
Job description
Senior Lifecycle Manager at Synthesia responsible for owning the product-led growth lifecycle programme after signup, turning new users into activated, paying and expanding customers. The role builds automated, data-driven customer journeys and partners with Product, Product Marketing and Data teams.
At a glance
- Employment
- Full-time
- Work mode
- Remote · London
- Pay
- GBP 70,000 – 90,000 / year
What you'll do
- Design, build and optimise lifecycle journeys that support customers throughout their experience with Synthesia, from activation, adoption and engagement through to expansion, retention and winback
- Own the end-to-end implementation of lifecycle programmes, from audience segmentation and behavioural triggers to workflow logic, suppression rules, QA and performance monitoring
- Develop and execute structured experiments to continuously improve lifecycle performance; test messaging, timing, segmentation and journey design, analyse results and turn learnings into actionable improvements
- Leverage product usage, customer attributes and engagement signals to deliver increasingly relevant lifecycle experiences
- Own campaign QA and testing processes, support email deliverability and sender reputation and help establish best practices for segmentation, frequency management and customer experience
- Explore and apply AI to make lifecycle marketing more effective and efficient, from content creation and dynamic personalisation to workflow automation
What we're looking for
- You understand how lifecycle marketing contributes to activation, adoption, retention and revenue, and you can demonstrate measurable results from programmes you've owned
- You use data to understand performance, challenge assumptions and continuously improve what you build
- You look beyond individual emails to understand the customer experience, identify friction and create relevant, connected communications
- You're confident building sophisticated automation, managing complex segmentation and working with customer and product data
- You're comfortable independently leading initiatives from concept through execution, proactively solving problems and making informed decisions
- You know how to work across functions, build strong relationships and move complex projects forward without direct authority
- From deliverability and data accuracy to messaging and customer experience, you hold your work to a high standard
- You actively explore how emerging technologies can improve personalisation, experimentation and the way lifecycle marketing operates
- 6+ years of experience in lifecycle, CRM or email marketing, ideally in B2B SaaS or product-led companies
- Strong hands-on experience with HubSpot, including complex workflows, list building, segmentation and campaign execution
- Proven experience building and optimising always-on automated programmes, including onboarding, nurture and re-engagement, alongside one-off campaigns
- Experience owning lifecycle initiatives end to end, from briefing and journey design to implementation, QA, reporting and optimisation
- Strong analytical skills, with experience using product, CRM and engagement data to build audiences, evaluate performance and run structured experiments
- Practical experience using AI to improve lifecycle execution, operational efficiency or customer personalisation
- Working knowledge of email deliverability, including SPF, DKIM and DMARC, and privacy regulations such as GDPR and CCPA/CPRA
- Proven ability to manage complex cross-functional projects and influence stakeholders across different teams
Nice to have
- Experience with customer data platforms
- Experience with Salesforce, particularly connecting CRM and account data to lifecycle programmes
- Experience with in-product messaging and multichannel lifecycle journeys
- SQL skills for self-serve behavioural analysis and insights
Benefits
- Competitive salary
- Equity
- Benefits
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About Synthesia
The world's leading AI video platform for business
Synthesia is the world's leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company is headquartered in London, with offices and teams across Europe and the US. As AI continues to shape the way we live and work, Synthesia develops products to enhance visual communication and enterprise skill development, helping people work better and stay at the center of successful organizations.
Key facts
- 2017
- London
- AI video platform
- Used by over 90% of the Fortune 100
- Raised $200 million in a recent Series E funding round
- Total funding exceeds $530 million
- Offices and teams across Europe and the US
Partners & customers
AccelNVentures (Nvidia's VC arm)Kleiner PerkinsGVEvantic Capital